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                             PROPOSE IT! V2.0
                          LARGE PROPOSAL SAMPLE
    
    
    
    
    
    
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                              PROPOSAL
    
                                For
    
                              John Doe
                          XYZ Corporation
                           60 Wall Street
                        New York, NY, 10063
    
    
    
    
    
    
    
    
    
    
    
    
    
                           Random Excess
                          123 Main Street
                      God's Country, USA 10000
                                  
                           David A. Works
                      Marketing Representative
                           (406) 752-7323
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                         November 26, 1992
    
    
    
    
    
    
    
    
    
                         Table of Contents
    
    
    
    
    
    
    Executive Overview                                     1
    
    Your Business Objectives                               3
    
    Recommendation                                         4
    
    Product Information                                    7
    
    Pricing                                                7
    
    Implementation Plan                                    8
    
    Support Team                                           9
    
    Corporate Overview                                     10
    
    Summary                                                11
    
    References                                             12
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                             Executive Overview
    
    
    
    Even though there are computers on just about everyone's
    desk, productivity hasn't increased during the last ten
    years.  The reason is that most people have replaced other
    machines (typewriters and calculators, for example) with a
    computer.  It is important for your company to achieve
    maximum productivity from your investment in its people and
    office machines.  The gap between using a computer as a
    typewriter or a calculator and using it as a productivity
    device (saving time and being more creative) is bridgeable
    by learning more about what your computer is capable of
    doing.
    
    John Doe has identified several needs within your
    organization.  Your current specific needs are to:
    
    *     decrease costs
    
    *     improve productivity
    
    *     consolidate vendors
    
    *     upgrade job skills
    
    *     improve coverage
    
    *     secure the future
    
    Random Excess has reviewed the objectives of XYZ Corporation
    and is the ideal resource to meet these objectives.  We can
    provide a wide variety of options tailored to fit your
    business needs.
    
    Based on your business objectives, we recommend our complex
    widgetry.  The benefits of the Random Excess solution are
    
    *     reduced costs
    
    *     state-of-the-art technology
    
    *     single point-of-contact
    
    *     10 million years of widget research
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Financial Impact
    
    
    Based on your current business needs implementation of this
    solution results in this financial impact:
    
    Monthly savings               $550.00
    Annual savings                $6,600.00
    
    
    Random Excess offers XYZ Corporation a unique opportunity
    for high quality service while focusing on the bottom line.
    By implementing this proposal, Random Excess will
    
    *    increase your profits by reducing costs
    
    *    maintain or increase the quality of your service with
         state-of-the-art technology
    
    *    consolidate vendors to a single-point-of-contact
    
    *    provide premier customer service
    
    *    increase the productivity of your employees
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                      Your Business Objectives
    
    
    
    In the international widget industry, products play a
    critical role in business success.  Random Excess
    understands that we must satisfy your specific needs to wind
    and keep your business.  With this in mind, our analysis
    included
    
    *     analyzing your current situation
    
    *     consulting with your other vendors
    
    *     surveying select employees
    
    *     discrete financial analysis
    
    Based on this analysis and discussion with XYZ Corporationis
    personnel, we identified the following needs:
    
    *    Cost for complex widgetry continues to rise to
         unacceptable levels.  In the past, XYZ Corporation has
         attempted to decrease these costs by using various
         vendors, with marginal or no success.
    
    *    Your ability to conduct business has been negatively
         affected by inadequate service and outdated technology.
         It is important to XYZ Corporation to have an efficient
         and reliable product source.
    
    *    XYZ Corporation has been dissatisfied with your vendors'
         responsiveness after the sale.  Not only must XYZ
         Corporation contact multiple vendors to resolve
         problems, but the response is frequently slow.  At
         times, it is unclear how to contact vendor's customer
         service department.
    
    In addition, because XYZ Corporation continues to grow and
    requires additional complex widgetry, you'll need a widget
    vendor that can provide high quality, secure,
    state-of-the-art services.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                           Recommendation
    
    
    
    In response to the specific needs and issues and to the
    business objectives that XYZ Corporation's staff have
    expressed, we recommend the following Random Excess
    solution: Gizmor Complex WidgetMaster.
    
    Random Excess manufactures the Gizmor Complex WidgetMaster
    at its top secret factory in Las Cruces, New Mexico using
    the latest in widget technology.  Due to the location of
    your plant, we propose to provide shipping FOB Santa Fe
    where there is a fully modernized rail yard.
    
    The beauty of our particular widget is in its ability to
    adapt to changing environments and conditions within
    nanoseconds.  This is particularly important for OEM's like
    XYZ Company whose products must withstand many changes in
    the course of its usage.
    
    Random Excess will also include an advertising allowance
    (soft dollars) equal to 1% of all complex widgets purchased.
    
    Random Excess will guarantee our products for a period not
    to exceed 2 years with all service costs to our account.
    
    In summary, the Random Excess solution will align your
    systems with your business strategy.
    
    
              Normal Widget       Gizmor Complex WidgetMaster
    
    Weight         1500 lbs.                12 lbs.
    Useful Life    25 minutes               15 years
    Guarantee      n/a                      2 years
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                        Product Information
    
    
    Gizmor Complex WidgetMaster
    
    
    Accounting Codes
    
    After each use, Random Excess dials a 2 or 3-digit
    accounting code that you assign.  The code identifies the
    call on the invoice as belonging to a particular department,
    client or project.  Calls cannot be completed if the code is
    not entered.  You can assign or reassign up to 999
    accounting codes as needed.
    
    Benefits
    
    *    Helps you identify abuse through accountability.
    
    *    Lets you bill back long distance charges by client,
         department or project.
    
    *    Saves accounting time and costs by detailing the invoice
         for you.
    
    *    Because you have up to 999 accounting codes, you have all
         the flexibility you need to assign and reassign codes
         as needed.  The control is in your hands.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                              Pricing
    
    
    
    
    Gizmor Complex WidgetMaster Pricing Schedule
    
    
         100       500       1,000     10,000
    
         $15.95    $14.95    $13.95    $9.95
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                        Implementation Plan
    
    
    
    
    When XYZ Corporation accepts this proposal, we will begin
    this action plan to implement this proposal:
    
    
    *    Return signed copies of all orders, purchase orders,
         contracts.
    
    *    Ship your product via Tumbuktu RailCars, Inc.
    
    *    Check your widgetry after shipment
    
    *    Follow-up with Keg beer party featuring Molson Golden
    
    XYZ Corporation's order will be personally followed through
    the appropriate phases to ensure a smooth transition to
    Random Excess.  In addition, your widgets will be reviewed
    after shipment to ensure XYZ Corporation receives every
    possible benefit from Random Excess.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                            Support Team
    
    
    
    
    Premier customer service is an area in which we have a
    long-standing reputation for excellence.  Random Excess will
    provide XYZ Corporation with all the support necessary to
    guarantee a proactive rather that a reactive level of
    service.  This means that Random Excess can and will meet
    any change in your needs.
    
    Although our products make us a better widget company, it is
    our people who set us apart.  The members of the following
    Random Excess's Support Team will be personally responsible
    for assuring that all XYZ Corporation's objectives are met.
    
    
    John Doe
    
    Senior Account Executive.  Leader of your Support Team.
    Responsible for developing customer product applications and
    solutions.  Recommends most efficient and effective Random
    Excess solution.  Overall responsibility for account
    management.  Please call ...555-1212
    
    
    Richard Roe
    
    Customer Service.  Responsible for coordinating shipment,
    installation, implementation, provides on-going customer
    service contact, handles billing inquiries and adjustments.
    Please call ...555-1212
    
    
    Joe Dokes
    
    Technical Support.  Responsible for designing your custom
    product, plan, etc, so that you receive the greatest
    possible benefit from your Random Excess product, service
    and to provide data and technical support to your support
    team.  Please call ...555-1212
    
    
    Customer Service Hot Line
    
    A XYZ Corporation Customer Service Representative is
    available seven days a week, 24 hours a day to handle any
    problems with your service and product.  Please call
    ...555-1212
    
    
    
    
    
    
    
    
    
    
                         Corporate Overview
    
    
    
    
    Random Excess, with headquarters in Las Cruces, New Mexico
    was started in October, 1086 by lost Apache gold miners.
    Today Random Excess has expanded into all major countries of
    the world and has offices located on every continent
    including the Arctic and Antarctic.
    
    In Fiscal Year 1991, Random Excess did over $12 billion in
    sales with a net profit of $1 billion.  Random Excess is
    solely dedicated to the pursuit of better widgetry.  We
    market no other products.
    
    Random Excess presently employs 55,000 people worldwide with
    no office containing more than 50 employees including the
    headquarters office in Las Cruces.  This leads to complete
    decentralization of management and allows all employees to
    determine their own course of action.
    
    Random Excess maintains a highly sophisticated testing
    facility in the desert outside Las Cruces.  This facility
    has been responsible over the years for such innovations as
    sliced bread, the wheel, rocket science, and toilet paper.
    
    The product line of Random Excess although limited to widget
    production is capable of producing thousands of varieties of
    widgets to meet the needs of our changing clientele.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                              Summary
    
    
    
    
    
    The purpose of Random Excess' analysis has been to identify
    methods of assisting XYZ Corporation in the achievement of
    its profit-oriented goals.
    
    Analysis of Random Excess's needs reveals that by
    implementing the Random Excess recommendation, XYZ
    Corporation will realize a net profit improvement.  This is
    achieved by substantially reducing current widget
    expenditures.
    
    The Random Excess solution, Gizmor Complex Widgetry, not
    only provides XYZ Corporation with an attractive price,
    higher quality, and another source of supply, but will also
    reduce initial expenses due to our current promotions.
    
    Through Random Excess's superior "hands-on" approach to the
    customer service team, implementation of services will be
    accomplished in a timely, professional manner, with frequent
    follow-up visits with appointed XYZ Corporation staff.  It
    is Random Excess's intent to earn a strong, trusting
    relationship with XYZ Corporation secured through quick,
    smooth service transition and organized, open communication
    between both companies.  The Random Excess customer service
    team will be available 24 hours a day, 365 days a year.
    
    In short, Random Excess's recommendation presents a
    lucrative business opportunity in positive financial terms,
    superior product quality, and dedicated customer support.
    
    Random Excess respectfully requests your serious
    consideration to begin a long-term, solid relationship
    between Random Excess and XYZ Corporation.
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
                             References
    
    
    
    Chuck Wagon         Western Enterprises      555-1220
    
    Jim Dandy           Happy Clothes            110-1105
    
    Elvis Presley       c/o Star                 230-1111
    
    
    
