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                         TRADEWINDS     

             A monthly round-up of Internet coverage     

                 in trade and industry magazines     

     

     A publication of Baker Library, Harvard Business School     

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Volume 2, Number 12                              December 1995      

----------------------------------------------------------------     

     

EDITOR'S NOTE  

  

THE GREAT EQUALIZER? 

.On the Internet, to paraphrase a now-famous New Yorker cartoon, 

nobody knows you're a small business.. 

.The giant corporations and hotshot techno-savvy newcomers may get 

most of the attention in the media, but there is no shortage of smaller 

and more traditional companies sharing cyberspace with them.  And, if 

some of the analysts are to be believed, the Web will continue to offer 

small business new opportunities, leveling the playing field and cutting 

the big boys down to size. 

."Technology is going to become a tremendous equalizer," Daniel L. 

Schulman, AT&T's vice president for small business, told Business Week 

magazine.  (See McWilliams, "Small fry go online," under Small Business 

& Entrepreneurship, below).  "Size will no longer be as important in 

determining market strength." 

.Inc. magazine reports that 22% of the firms on its annual Inc. 500 

list of fastest growing companies have home pages on the World Wide Web.  

(See Mamis, "Cybersavvy," in TRADEWINDS 2.11 November 1995, under Small 

Business & Entrepreneurship).  And the pages of Inc. and other trade and 

business publications are filled with stories of even smaller businesses 

who are plunging headfirst into the Web or gingerly dipping their toes 

into the new world of electronic commerce. 

.For instance: 

.* Warehouse Wines & Liquors, a Stamford, Connecticut liquor 

retailer, expects 10% of total 1995 sales to come through its year-old 

site on the Web (See Marx, "Quicker liquor," under Small Business & 

Entrepreneurship, below); 

.* Hot Hot Hot, a specialty food shop in Pasadena, California, paid 

$20,000 (plus 5% of online sales) to a Web development company owned by 

a customer for a site that lists and sells products by name, heat 

content, ingredient or country of origin.  (Hise, "The well-merchandised 

Web site," in TRADEWINDS 2.11 October 1995, under Small Business & 

Entrepreneurship); 

.* ChiPants Concepts of Santa Cruz, California, a maker of trousers 

known as "hacker slacks," literally lost its pants in the 1989 

California earthquake then rebuilt five years later using a World Wide 

Web site and "electronic word of mouth" to reach out to a loyal and 

computer literate clientele.  (Tilsner, "Using chi -- and the Net-- to 

rebuild," in TRADEWINDS 2.11 October 1995, under Small Business & 

Entrepreneurship). 

.* Document Center, a Belmont, California standards distributor, 

looked at the size and strength of its competitors and turned to the Web 

seeking "innovative ways to skirt the monster and sneak attack."  

(Janah, "I-way entrepreneurs," in TRADEWINDS 2.3 March 1995, under Small 

Business & Entrepreneurship); 

.Not all of the small business action is taking place on company 

home pages.  For example, McWilliams, in the Business Week article, 

describes how the owner of a Philadelphia chemical company called Inolex 

browses newsgroups and the Web looking for product ideas, suppliers, 

potential customers and competitors.  And Inc. tells how Greenville Tool 

& Tie, a Michigan automotive supplier, uses the Net to get software 

upgrades and other products, information and ideas.  (Hise, "Put 

Internet access to work," in TRADEWINDS 2.6 June 1995, under Small 

Business & Entrepreneurship). 

.Nor, of course, are all small businesses so enthusiastic -- or 

successful -- on the Web.  The trials of, among others, the Vermont 

Teddy Bear Co., which closed its Web site quickly when online sales 

failed to materialize, has been well-documented.  (See, for example, 

Williamson, "Searching for a pot of gold," under Small Business & 

Entrepreneurship, below).  And some small business executives urge 

caution in pushing ahead on the Web.  "It's one thing to get all excited 

about the Web," says Karen Rizzo of bicycle lock maker Kryptonite.  "But 

it's completely different to see whether it makes business sense to be 

on the Web." 

.For additional articles on Small Business and the Internet, see 

the Small Business & Entrepreneurship category in this and other 

editions of TRADEWINDS.. 

.  

.This issue of TRADEWINDS includes articles in the following   

categories:  

..* Advertising & Marketing  

..* Aerospace 

 ..* Apparel 

 ..* Aviation 

 ..* Banks & Banking 

 ..* Broadcasting 

 ..* Consumer Products 

 ..* Electronics 

 ..* Employment 

 ..* Entertainment 

 ..* General Business 

 ..* Grocery 

 ..* Insurance 

 ..* Investment 

 ..* Plastics 

 ..* Publishing -- Magazines 

 ..* Publishing -- Newspapers 

 ..* Retail Trade 

 ..* Small Business & Entrepreneurship 

 ..* Travel 

 ..* Utilities 

 

.Abstracts marked with "(GJ)" at the end were written by George   

Jenkins; all others are my own.  

.For more general information about TRADEWINDS, including how to   

subscribe  via e-mail and how to obtain back issues, see the end of this   

issue.      

.As always, comments, questions, suggestions, etc. are welcomed.     

Please send  them to the address below.      

.....Ken Liss, Editor      

------------------------------------------------------------      

Kenneth M. Liss..    Internet: kliss@hbs.edu      

Baker Library..       .Phone: (617) 495-6782      

Harvard Business School                   

Soldiers Field Road       

Boston, MA 02163       

------------------------------------------------------------    

  

ADVERTISING & MARKETING 

 

Kimball, James G.  "What's yours could be mine," in Advertising Age 66 

(48) November 27, 1995, p. 32. 

.As the legal profession and the federal government wrestle with 

issues of copyright in cyberspace, marketers are being urged to be 

aggressive in protecting their trademarks and brand assets online, 

reports Advertising Age.  "Many marketers have placed trademark and 

copyright information directly on their online materials," writes 

Kimball.  "But in an environment where capturing a product image or 

spokescharacter graphic is as easy as the cut-and-paste function on a 

computer, those protections may not be enough."   

 

"The IQ agency guide," in Mediaweek 5 (44) November 20, 1995, p. IQ30. 

.Mediaweek profiles 10 new media firms providing Web development, 

research, interactive marketing, design and various combinations of 

these and other services to the advertising industry.  "[E]ven though 

many successes have appeared to date on the Web, in the on-line industry 

and in digital life forms in general, we're a long way from knowing what 

strategies for content and commerce will endure," reads the introduction 

to the profiles.  "Our short list of agencies can't claim credit all 

around for creating the interactive future (though overlapping claims 

are always filed).  But they're a good starting point for how that 

future may turn out."  Each firm is rated for its "Techno Savvy," "Media 

Clout," "Staying Power," "Word of Mouth" (reputation with customers), 

and "Billings."  The agencies include Avalanche Systems, CKS Groups, 

Jupiter Communications, Modem Media,  Novo Media Group, On Ramp, Open 

Market, Organic Online, poppe.com, and Strategic Interactive Group. 

.URL: http://www.avsi.com - (AVALANCHE SYSTEMS) 

.URL: http://www.cks.com - (CKS GROUP) 

.URL: http://www.jup.com - (JUPITER COMMUNICATIONS) 

.URL: http://www.modemmedia.com - (MODEM MEDIA) 

.URL: http://www.novo.com - (NOVO MEDIA GROUP) 

.URL: http://www.metaverse.com - (ON RAMP) 

.URL: http://www.openmarket.com - (OPEN MARKET) 

.URL: http://www.organic.com - (ORGANIC ONLINE) 

.URL: http://www.poppe.com - (POPPE.COM) 

 

Williamson, Debra Aho.  "Searching for a pot of gold," (Special Section 

-- Net gains: Fishing for profit on the World Wide Web) in Advertising 

Age 66 (47) November 20, 1995, p. S-2. 

.Despite millions of dollars invested by businesses in the World 

Wide Web over the past year, writes Williamson, the Web as a center of 

profit still has a long way to go.  "Just how long corporate America 

will wait for the money to trickle down ... is a question on the minds 

of many who have placed their bets on online marketing," she says.  "The 

truth is, as fast-moving as the Internet is in adding new bells and 

whistles, unless a company markets an Internet product or service, it's 

going to be a long slow haul to generate cash there."  The article, the 

lead piece in a special "Net gains" section, notes, however, that, in 

addition to selling goods and services, the Web has other less tangible 

benefits, like database collection, customer service and image building, 

whose profitability is less easily measured.  Sidebars examine a handful 

of businesses (Utne Reader, CD Now, 1-800-FLOWERS and Sun Microsystems) 

whose Web efforts are noted in the main article. [The special section 

also includes brief articles on "Web Pioneers" Volvo, CBS, MCI and 

Miller Brewing Co.; profiles of  five "Web warriors" who comment on the 

current state and future of the Web; and several other articles noted 

below]. 

.URL: http://www.utne.com - (UTNE READER) 

.URL: http://www.cdnow.txt - (CD NOW) 

.URL: http://www.800flowers.com - (1-800-FLOWERS) 

.URL: http://sunsolve.sun.com - (SUN MICROSYSTEMS) 

.URL: http://www.volvocars.com - (VOLVO) 

.URL: http://www.cbs.com - (CBS) 

.URL: http://www.mci.com - (MCI) 

.URL: http://www.mgdtaproom.com - (MILLER BREWING'S MILLER GENUINE 

DRAFT) 

 

"The Web's most expensive sites to sponsor," (Special Section -- Net 

gains: Fishing for profit on the World Wide Web) in Advertising Age 66 

(47) November 20, 1995, p. S-6. 

.Ad Age presents, in chart form, the 13 most expensive sites for 

advertising on the World Wide Web.  In addition to the name and Web 

address of each site, the chart includes the cost per month, estimated 

monthly visitors, CPM or cost per thousand impressions (a common measure 

in traditional advertising now being applied, with some controversy, to 

online ads), and brief comments.  Topping the list are InfoSeek at 

$40,000 per month, ESPNet at $33,333 per month, and Netscape at $30,000 

per month. 

.URL: http://www.infoseek.com - (INFOSEEK) 

.URL: http://espnet.sportszone.com -(ESPNET) 

.URL: http://www.netscape.com - (NETSCAPE) 

 

Jensen, Jeff.  "'Internetworks' entertaining," (Special Section -- Net 

gains: Fishing for profit on the World Wide Web) in Advertising Age 66 

(47) November 20, 1995, p. S-9. 

.Jeffers examines the efforts of three offbeat "online networks" 

that are creating original interactive programming for the World Wide 

Web while looking for "strategic partners" in the form of both 

advertisers and investors.   They include: New York Metro, which 

produces a variety of programming, including a "cybersitcom" called 

"Mudders;" the OMI Channel, which features alternative music, among 

other things; and Grey Advertising's Fattal & Collins, whose pioneering 

"cybersoap" "The Spot" will be the centerpiece of its new American 

Cybercast Network.  Such efforts earn the praise of at least one 

advertising executive.  "Anything that drives traffic to a site is good 

news for an advertiser," says Ed Gotfredson, media director at Woolward 

& Partners in San Francisco.  "People ... creating original content I 

think will be the winners."  Jensen also notes that Hollywood studios, 

which have used the Internet mainly to market "old media" products, may 

also start developing new media entertainment concepts for the Web. 

.URL: http://www.webcom.com/~nymetro - (NEW YORK METRO) 

.URL: http://www.only.com - (THE OMI CHANNEL) 

.URL: http://www.thespot.com - (THE SPOT) 

 

Layne, Barry.  "Meet your future: Generation I," (Special Section -- Net 

gains: Fishing for profit  on the World Wide Web) in Advertising Age 66 

(47) November 20, 1995, p. S-12. 

."A new generation is taking over business," writes Layne, a vice 

president of Ketchum Interactive in Los Angeles, and marketers who want 

to succeed had better understand the new needs, markets and challenges 

that "Generation I -- the first fully interactive generation" brings 

with it.  "It is a generation for whom interactivity is not something 

new," he says.  "Rather, it is a generation for whom interactivity is a 

way of life."  He offers some tips for reaching this "fully functional, 

touch-button audience"  that has had direct access to the Internet 

"since an hour after they were college freshmen." 

 

Johnson, Bradley.  "Technology tools open creative floodgates," (Special 

Section -- Net gains: Fishing for profit on the World Wide Web) in 

Advertising Age 66 (47) November 20, 1995, p. S-13. 

.The rapid evolution of new tools and new technologies for the 

World Wide Web presents online marketers with difficult choices and 

challenges, according to this article in Advertising Age.  But the 

biggest risk, say industry observers, is to do nothing at all and miss 

out on the opportunities offered by the Web.  Emily Green, an analyst 

with Forrester Research, recommends a "bandwidth-agile" approach to new 

technologies, taking advantage of the latest in multimedia features 

while also offering a less feature-laden option to users dialing in on 

slower modems.  As for new tools,  Intel's Steve McGeady says, "We could 

spend an hour talking about the pros and cons of each one.  The most 

important things is for people to be out there experimenting and trying 

things."   

 

Wentz, Laurel.  "Zenith opens Web gateway to advertising," in 

Advertising Age 66 (47) November 20, 1995, p. 26. 

.London-based Zenith Media Worldwide has launched a new World Wide 

Web site providing links to other advertising and media-related sites on 

the Internet, according to this brief article in Ad Age.  The site aims, 

in part, to reflect the growing number of users and sites outside the 

United States, according to Zenith's Frank Harrison, who created and 

directs the site.  Zenith's service will be free for now, says Harrison, 

although parts of it may eventually be limited to paying users or Zenith 

clients. 

.URL: http://www.zenithmedia.com - (ZENITH MEDIA WORLDWIDE) 

 

Zbar, Jeffery D.  "Blurring the ad-editorial line," in Advertising Age 

66 (46)  November 13, 1995, p. 14. 

.With more and more marketers creating editorial content to draw 

consumers to their Web sites and online publishers creating content on 

behalf of their advertisers, reports Zbar, there is increasing concern 

about the integrity of the content found on the Web.  "Long term, this 

is going to get messy," says Bill Bass, development director for the 

Boston Globe's electronic publishing arm.  Marketers creating their own 

content include automakers Nissan and Toyota and athletic shoe 

manufacturer New Balance.  Conde Nast, on its Traveler site, and Hearst, 

with its HomeArts, are noted among the publishers creating content for 

their advertisers.  Some observers see no problem with these practices, 

as long as electronic "advertorials," like their print counterparts, are 

labeled as such.  "Keeping that separation between advertising and 

editorial is key to keeping our integrity," says senior analyst Nate 

Zelnick of Jupiter Communications.  "And having the information have 

integrity is what gets people to come back to your site." 

.URL: http://www.nissanmotors.com/pathfinder - (NISSAN PATHFINDER) 

.URL: http://www.toyota.com - (TOYOTA) 

.URL: http://www.newbalance.com - (NEW BALANCE) 

.URL: http://www.cntraveler.com - (CONDE NAST TRAVELER) 

.URL: http://www.homearts.com -(HEARST HOMEARTS) 

 

Cleland, Kim.  "E-mail offered for free," in Advertising Age 66 (45) 

November 6, 1995, p. 1. 

.Cleland describes two services that are getting ready to offer 

free e-mail to consumers in order to build ready-made audiences for 

advertisers, content providers and others.  Freemark Communications is 

set to launch its service in early 1996, with Juno Online Services, 

backed by investment company D.E. Shaw, reportedly not far behind.  The 

two services are taking slightly different approaches, according to the 

article.  Freemark users will get ads tailored to their personal profile 

with each e-mail message; Juno users will all see the same ads flashing 

across the top of their screens.  Freemark has also signed a deal with 

ESPN's Sports Ticker to offer sports information to users and is looking 

into alliances with other special content providers.   

.URL: http://www.freemark.com - (FREEMARK) 

 

Hodges, Jane.  "What women want online," in Advertising Age 66 (45) 

November 6, 1995, p. 30. 

.With surveys and analyses showing growing numbers of women online, 

interactive marketers are increasingly trying to find the right ways to 

reach them, Hodges reports.  Woman-focused sites on the Web feature 

everything from parenting, fashion and fitness to finance, business and 

networking.  At the same time, some women are turned off by online 

efforts created "just for women," according to the article.  "Why do we 

need to be relegated to some cordoned-off area?," asks Judith 

Broadhurst, author of "The Women's Guide to Online Services."  Among the 

Web sites noted in the article are: Women's Web, from Lang 

Communications; Hearst Corp.'s  HomeArts; Hacchette Filipacchi's Elle 

magazine online; iVillage, a new media venture backed by America Online; 

and the Women's Wire service.   

.URL: http://www.womweb.com - (WOMEN'S WEB) 

.URL: http://www.homearts.com - (HOMEARTS) 

.URL: http://www.ellemag.com - (ELLE MAGAZINE) 

.URL: http://www.netresponse.com/ivallage - (IVILLAGE) 

.URL: http://www.women.com - (WOMEN'S WIRE) 

 

Rosner, Hillary.  "http://www.What am I doing here?.com," in Brandweek 

36 (42) November 6, 1995, p. 40. 

.Rosner looks at brand marketing on the World Wide Web, citing 

examples from large companies like Coke and Levi Strauss and smaller 

ones like Specialized, a California bicycle maker.  "As advertisers 

develop, redevelop and micromanage their sites," Rosner writes, "a guide 

to which techniques translate into effective brand marketing will emerge 

and evolve.  Each tidbit gleaned from individual trials and lots of 

error will help piece together the larger picture: how to use the World 

Wide Web to increase the value of a brand in the mind of the consumer." 

.URL: http://www.cocacola.com - (COCA COLA) 

.URL: http://www.levi.com - (LEVI STRAUSS) 

.URL: http://www.specialized.com - (SPECIALIZED) 

 

AEROSPACE 

 

Binder, John D.  "The World Wide Web: Surfing the net," in Aerospace 

America 33 (11) November 1995, p. 16. 

.The World Wide Web, writes Binder, offers a great deal of 

information on very specific, highly technical subjects of interest to 

the aerospace community, including basic program and project updates, 

digital photographs and exceptional graphics.  He provides background on 

the Internet and the Web and notes several aerospace-related sites, 

including the American Institute of Aeronautics and Astronautics (AIAA), 

the National Aeronautics and Space Administration (NASA), the Numerical 

Aerodynamic Simulation Center, the National Institute of Standards and 

Technology and the Federal Aviation Administration. 

.URL: http://www-leland.stanford.edu/group/aiaa/national- (AMERICAN 

INSTITUTE OF AERONAUTICS AND ASTRONAUTICS) 

.URL: http://www.nasa.gov - (NASA) 

.URL: http://www.nas.nasa.gov - (NUMERICAL AERODYNAMIC SIMULATION 

CENTER) 

.URL: http://www.nist.gov - (NATIONAL INSTITUTE OF STANDARDS AND 

TECHNOLOGY) 

.URL: http://web.fie.com:80/web/fed/faa - (FEDERAL AVIATION 

ADMINISTRATION) 

 

APPAREL 

 

Ozzard, Janet.  "Donna Karan WWWorking on a site," in Women's Wear Daily 

170 (100) November 29, 1995, p. 6. 

.The Donna Karan sportswear company has introduced a World Wide Web 

site with information about Karan products, according to this brief 

article in Women's Wear Daily.  The site currently includes information 

on Karan's men's fragrances and clothing only, although its Web address 

is being included in all Donna Karan beauty advertising.   (A second 

Donna Karan site, for women's clothing and beauty products, will be 

launched soon, according to the article).   The Karan site is already 

linked with the Fashion Internet, an online fashion magazine.  Links are 

planned for other sites, as well, including sites run by publishers 

Conde Nast, Hearst and Hachette Filipacchi. (GJ) 

.URL: http://www.dkmen.com - (DONNA KARAN) 

.URL: http://www.finy.com - (FASHION INTERNET) 

.URL: http://www.cntraveler.com - (CONDE NAST TRAVELER) 

.URL: http://www.homearts.com - (HEARST'S HOMEARTS) 

.URL: http://www.ellemag.com - (HACHETTE FILIPACCHI'S ELLE 

MAGAZINE) 

 

Dennis, Kathryn.  "Unzipped (Anatomy of an interactive ad)," in 

Mediaweek 5 (44) November 20, 1995, p. IQ8. 

.Dennis looks at the strategy behind Levi Strauss' World Wide Web 

site, an ambitious effort to build on and expand the value of the potent 

Levi's brand name.  The Web site, created for Levi's by its longtime ad 

agency Foote, Cone & Belding and new media agency Organic Online, also 

drew upon a wide range of Levi's staff, including people from brand 

marketing, consumer affairs "and others not normally involved in 

marketing," according to the article.  The focus is on youth culture, 

with features on street fashion, music and art, as well product 

information and company history.  "Our approach was to create a logical, 

credible and entertaining extension of who we are," says Steve Wilkie, 

the company's senior advertising manager.  The Web effort marks the 

first time Levi's has brought together all of its various brands in one 

global campaign, Dennis reports. 

.URL: http://www.levi.com - (LEVI STRAUSS) 

 

AVIATION 

 

Henderson, Danna K.  "Airlines in cyberspace," in Air Transport World 32 

(11) November 1995, p. 26. 

.Henderson provides a round-up of airline activity on the World 

Wide Web and commercial online services, including closely-watched moves 

by Southwest, American and United Airlines to introduce online ticket 

sales.  "If the three pioneers are successful at selling tickets in 

cyberspace and lowering their distribution costs in the process," she 

writes, "others will flock quickly to join them."  All three airlines 

already have informational sites on the Web, offering such details as 

flight schedules and fares, seating diagrams, frequent flyer information 

and more.  Smaller airlines like Cathay Pacific and Qantas have also 

been on the Web, with differing results, according to the article.  

Henderson also recommends the Air Transport Association of America Web 

site for links to a large number of airline, manufacturer, government 

and other aviation-related sites. 

.URL: http://www.iflyswa.com - (SOUTHWEST AIRLINES) 

.URL: http://www.amrcorp.com - (AMERICAN AIRLINES) 

.URL: http://www.ual.com - (UNITED AIRLINES) 

.URL: http://www.cathay-usa.com - (CATHAY PACIFIC) 

.URL: http://www.anzac.com/qantas/qantas.htm - (QANTAS) 

.URL: http://air-transport.org/ata/home - (AIR TRANSPORT 

ASSOCIATION OF AMERICA) 

 

BANKS & BANKING 

 

Meister, David.  "Money police face tough beat on Internet," in American 

Banker 160 (226) November 22, 1995, p. 13. 

.Meister, an attorney specializing in white-collar crime, describes 

the difficulty faced by government and industry in trying to prevent 

money laundering and other financial abuses in cyberspace "without 

stifling the multiple sectors that will participate in [electronic 

commerce] and the millions of businesses and consumers who stand to 

benefit from it."  Traditional regulatory approaches, aimed at financial 

institutions and money transmitters, do not sit well in cyberspace where 

merchants, online services and others may be involved, he writes.  

Instead, he says, regulators might try a "trouble-shooting approach."  

Meister also urges those involved in online business to get involved in 

the debate and help find a form of regulation "that will help root out 

money launderers without inhibiting this extraordinary new form of 

commerce." 

 

Marx, Wendy.  "Commerce is slow to hit the 'Net," (Special Section -- 

Net gains: Fishing for profit on the World Wide Web) in Advertising Age 

66 (47) November 20, 1995, p. S-6. 

.With electronic commerce about to burst open in 1996, writes Marx, 

the Internet will be the scene of a "payment free-for-all" among new 

technologies (like electronic cash and digital checks) and traditional 

credit and debit systems adapted to the world of cyberspace.  "We're 

open to trying different payment methods and seeing what the customer 

reaction is," Bill Rollins, vice president -- marketing for the Internet 

Shopping Network, told Ad Age.  "We don't want to force the customer to 

pay only one way.  It's so early now, it's a good time to experiment and 

test."  That wait-and-see attitude seems common among merchants, 

consumers and analysts alike, according to the article.  "Whether 

consumers will use e-cash, e-checks or e-charge --  or whether they'll 

use any of it -- is anyone's guess," says Marx.  (This article is part 

of a special "Net gains" section of Advertising Age on profit on the 

Internet.  See above, under Advertising & Marketing, for more).   

 

Epper, Karen.  "EDS is offering free Internet sites to financial firms," 

in American Banker 160 (222) November 16, 1995, p. 17. 

.Electronic Data Systems (EDS) is offering free home pages to the 

first 3,000 financial institutions that sign up, according to American 

Banker.  The offer, aimed at some of the smaller banks and credit unions 

not yet on the Web, includes a brief listing of name, address, phone 

number and up to 25 words of text in EDS' Financial Net directory.  

Response to the offer has been minimal, according to the article. 

.URL: http://www.eds.com - (ELECTRONIC DATA SYSTEMS) 

 

Lunt, Penny.  "Payments on the 'Net.  How many?  How safe?," in ABA 

Banking Journal 87 (11) November 1995, p. 46. 

.The banking industry needs to be aggressive if it wants to 

maintain control over payments on the Internet.  That's the advice given 

by one bank executive actively involved in electronic commerce in this 

overview of existing and potential payment systems on the Net.   The 

industry needs to move quickly to set up its own systems to control 

online fund transfers and the issuing of credentials to merchants and 

consumers, says Michael Karlin of Security First Network Bank.  

Otherwise, he warns, the likes of MCI, AT&T and others will grab this 

profitable part of the business and leave banks with the back-end 

processing only.  "The key question," says Karlin, "is: Who sits at the 

very top of the hierarchy, who is at the root of the whole Internet 

payments system?  Is it the Federal Reserve, is it Microsoft, is it the 

banking industry?"  The industry, he adds " has given away profitable 

riches before and it's possible it could give this one away.  It would 

be hard for someone else to take this over, but the banking industry 

can't sit around waiting for it to happen."  The lengthy article 

examines such systems as online credit card payments, electronic checks 

and electronic cash, including the efforts of such players as First 

Virtual Holdings, CyberCash, Checkfree, Visa, Mastercard, the Financial 

Services Technology Consortium, Mondex, DigiCash and Citibank. 

.URL: http://www.fv.com - (FIRST VIRTUAL HOLDINGS) 

.URL: http://www.cybercash.com - (CYBERCASH) 

.URL: http://www.checkfree.com - (CHECKFREE) 

.URL: http://www.visa.com - (VISA) 

.URL: http://www.mastercard.com - (MASTERCARD) 

.URL: http://www.llnl.gov.fstc - (FINANCIAL SERVICES TECHNOLOGY 

CONSORTIUM) 

.URL: http://www.mondex.com/mondex - (MONDEX) 

.URL: http://www.digicash.com - (DIGICASH) 

.URL: http://www.citicorp.com - (CITIBANK) 

 

BROADCASTING 

 

Cleland, Kim.  "Tele-TV to test programming on Web," in Advertising Age 

66 (48) November 27, 1995, p. 33. 

.Tele-TV, a joint venture of Baby Bells Bell Atlantic, Nynex and 

Pacific Telesis will begin broadcasting original and interactive 

entertainment, news and information programming via the Internet and 

other venues early in 1996, according to this article in Advertising 

Age.  A new Tele-TV Web site will be one focus of the effort, along with 

Bell Atlantic's own Internet service, a wireless digital platform, and 

experimental broadband networks in the works from Bell Atlantic and 

Pacific Telesis.  "Interactivity isn't just about pushing buttons and 

talking back, it's about creating an ongoing dialogue with people and 

forming a branded emotional relationship with the consumer," says Tele-

TV Executive Vice President Japhet Asher.  "The Internet is a place 

where we can begin to immediately create our dialogue and work across 

platforms to see how different projects function in different 

environments."   

 

Berniker, Mark.  "C/NET delivers audio Webcasts," in Broadcasting & 

Cable 125 (46) November 13, 1995, p. 95. 

.C/NET, the Computer Network, will present a daily cybercast of 

news and information about computers, the Internet and online services 

via its World Wide Web site, according to this Broadcasting & Cable 

brief.  The programs will make use of Progressive Networks' RealAudio 

software. 

.URL: http://www.cnet.com - (C/NET) 

 

Berniker, Mark.  "All PBS stations to be on Internet," in Broadcasting & 

Cable 125 (45) November 6 1995, p. 114. 

.The Public Broadcasting System (PBS) expects to have all 347 PBS 

TV stations on the World Wide Web early in 1996, reports Berniker.  

PBS's Internet Publishing Group and Web Publishing Resource Center are 

helping stations get online (the number on the Web has more than doubled 

in the past five months) and PBS is providing space on its server for 

locally developed sites.  The various stations are taking different 

approaches to the Web, according to the article, with some focusing on 

national and global issues while others provide regional, state or local 

information.  PBS is also launching "The Online NewsHour," Berniker 

reports, with content from the broadcast "NewsHour with Jim Lehrer." 

.URL: http://www.pbs.org - (PUBLIC BROADCASTING SYSTEM) 

.URL: http://www.pbs.org/insidepbs/news/newshour1.html - (THE 

ONLINE NEWSHOUR) 

 

Berniker, Mark.  "Media outlets to pool election coverage on Internet," 

in Broadcasting & Cable 125 (45) November 6, 1995, p. 114. 

.ABC News will join forces with Newsweek magazine and the 

Washington Post's Digital Ink to create a special World Wide Web site 

for coverage of the 1996 U.S. elections, reports Broadcasting & Cable.  

The new site, dubbed ElectionLine, will provide text, graphics, photos, 

audio and video, as well as access to databases on candidates, parties 

and races, according to the article.  It will also include polling data 

developed by the three partners.  "We will be able to put much more 

polling data up on the Web than we would ever be able to broadcast on 

ABC World News Tonight," says ABC's William Abrams. 

. 

CONSUMER PRODUCTS 

 

Meece, Mickey.  "Visa, Sony team up to sell products on World Wide Web," 

in American Banker 160 (223) November 17, 1995, p. 1. 

.The Sony Corporation is planning to offer products and services 

from its many divisions via a new World Wide Web site that will accept 

payment only through Visa credit and debit cards, according to this 

front page article in American Banker.  The new "Sony Station" site, 

scheduled for a spring debut, will bring together offerings from Sony's 

electronics, music, motion picture, theater, interactive and licensing 

arms, among others.  The Visa-only arrangement, touted by a Visa 

official as a "breakthrough in media alliances" has drawn criticism from 

some industry observers, according to the article. 

.URL: http://www.sony.com - (SONY ONLINE) 

.URL: http://www.visa.com -(VISA) 

 

Rubinstein, Ed.  "Manufacturers first to reap Web's commercial 

benefits," in Discount Store News 34 (21) November 6, 1995, p. 22. 

.Rubinstein examines the way manufacturers of consumer goods are 

using the World Wide Web to reach out directly to consumers.  Among the 

companies whose Web efforts he looks at are Eastman Kodak, Whirlpool, 

Pepsico's Frito Lay and Van den Burgh Foods' Ragu.  The growth of the 

Internet, says Rubinstein, "is consistent with the notion of 

'disintermediation,' [a] concept, now used frequently among consulting 

practices, [that] refers to the erosion of traditional marketing and 

distribution barriers that are allowing retailers and consumer product 

manufacturers to get closer to end-users of their products and 

services." 

.URL: http://www.kodak.com - (EASTMAN KODAK) 

.URL: http://www.whirlpool.com - (WHIRLPOOL) 

.URL: http://www.fritolay.com - (FRITO LAY)  

.URL: http://www.eat.com - (RAGU) 

 

ELECTRONICS 

 

Carbone, James.  "Get ready to buy over the Internet," in Purchasing 119 

(7) November 9, 1995, p. 85. 

.Purchasers in the electronics industry are using the Internet as a 

strategic tool to get supplier information and technical details, with 

online ordering not far behind, according to this article in Purchasing 

magazine.  Taking advantage of the home pages of thousands of suppliers 

on the Net, writes Carbone, purchasers are able to determine who carries 

what, at what prices and with which value-added services.  In addition, 

they are able to gather information, including SEC filings, about the 

suppliers themselves.  Among the electronics distributors whose home 

pages are noted in the article are Marshall, Hamilton-Hallmark, Bell 

Microproducts, Digi-Key and Micron Technology.  Carbone also notes two 

online databases, PartNet and BizWeb, that can help purchasers find 

sources of supply in a particular region. 

.URL: http://www.marshall.com - (MARSHALL) 

.URL: http://www.tsc.hh.avnet.com - (HAMILTON-HALLMARK) 

.URL: http://www.bellmicro.com - (BELL MICROPRODUCTS) 

.URL: http://www.digikey.com - (DIGI-KEY) 

.URL: http://www.micron.com - (MICRON TECHNOLOGY) 

.URL: http://part.net - (PARTNET) 

.URL: http://www.bizweb.com - (BIZWEB) 

 

EMPLOYMENT 

 

"Temp workers via the Internet," in Industry Week 244 (20) November 6, 

1995, p. 51. 

.OfficeNET, a Foster City, California firm, is offering "virtual 

temps," temporary workers who complete projects in remote locations and 

deliver them to clients via e-mail or overnight mail, according to this 

Industry Week brief.  Services offered include computer-intensive 

activities such as presentation graphics, charts, spreadsheet modeling, 

proposals and business form development. 

.URL: http://www.officenet1.com - (OFFICENET) 

 

ENTERTAINMENT 

 

Gillen, Marilyn A.  "Technology presents new challenges for music biz," 

in Billboard 107 (47) November 25, 1995, p. 1. 

.Online and other new technologies were a prime topic of discussion 

among producers, programmers, record label executives and others at the 

annual Billboard Music Video Conference in Los Angeles, reports Gillen.  

"Underscoring it all...," she writes, "was a powerful emphasis on making 

new technologies a tool for creative people from all disciplines, not a 

dictator of their craft."  Keynote speaker Quincy Jones, a 25-time 

Grammy Award winner, warned against getting "lost in the technology."  

At the same time, Jones advised the industry to "constantly apply the 

technology that's available to the enhancement of the craft.  The record 

business has to stay ahead of the game to stay in the game."  Mark 

Ghuneim, vice president of online and emerging technologies at Columbia 

Records, offered a similar message.  "Get going on this yourselves, 

now," he told conference attendees, "or someone else is going to go 

ahead and do it without you."   

 

Boehlert, Eric.  "Folk radio patchy, but fans are loyal," in Billboard 

107 (45) November 11, 1995, p. 5. 

.A listserv for folk music radio program hosts is one of the 

special resources noted in this article on the challenges faced by folk 

record labels trying to keep track of the airplay of their artists and 

recordings.  The listserv, folkdj-l, allows program hosts to comment on 

new recordings and to share their playlists with one another and other 

subscribers.  (Approximately 300 playlists are posted each week, 

according to the article.)   

.LISTSERV: FOLKDJ-L (To subscribe, send the message "subscribe 

folkdj-l <your name>" to  listserv@psuvm.psu.edu). 

 

GENERAL BUSINESS 

 

Sprout, Alison L.  "The Internet inside your company," in Fortune 132 

(11) November 27, 1995, p. 161. 

.Sprout describes how growing numbers of companies are using the 

cross-platform networking capabilities of the World Wide Web to build 

"intranets," internal Corporate Web sites that are changing the way 

their employees communicate, exchange data and do their jobs.  At U.S. 

West, for example, some 15,000 employees in 14 states use the company's 

"Global Village" site to exchange documents, discuss ongoing projects 

and keep in touch with one another.  Customer service representatives at 

the Baby Bell  will even be able to activate features like call-waiting 

for customers via the Web before long, according to the article.  Other 

intranets profiled in the article are at Turner Broadcasting, where 

designers and producers test content internally via the Web, and Morgan 

Stanley, where traders and salespeople access information in 37 offices 

around the world.  "The ability to distribute data and information 

seamlessly on a global basis is a problem we have wrestled with for many 

years," says  Morgan Stanley's chief information officer, Kevin Parker.  

"The web lets us do it." 

.URL: http://www.uswest.com - (U.S. WEST) 

.URL: http://www.turner.com - (TURNER BROADCASTING) 

.URL: http://www.ms.com/MS.html - (MORGAN STANLEY) 

 

Bottoms, David.  "The coming cyber-economy: fact or fiction?," in 

Industry Week 244 (20) November 6, 1995, p. 43. 

.Bottoms reports on the "Cyberspace and the American Dream" 

conference in Aspen that looked at, among other things, the emergence of 

"friction-free capitalism" under which "[t]he efflorescence of computers 

and communications technologies will enable marketplaces to function 

more fluidly and efficiently, drastically slashing transactional costs."  

The result, according to speakers, could benefit both suppliers (with 

higher profits) and consumers (with lower prices), but current 

distribution intermediaries could be left in the dust.  "When this 

radical change begins to manifest itself on top of the Internet, on 

public networks, on top of enterprise," said one of the speakers, Marc 

Porat of General Magic, Inc., "we'll see a tremendous opportunity to do 

one of two things: either use old pricing and business models, or 

reinvent business models and make brand new ones."  The sponsor of the 

conference was the Progress & Freedom Foundation, a Washington-based 

conservative think tank.  Its "Magna Carta for the Knowledge Age" is 

available on the Web. 

.URL: http://www.pff.org - (PROGRESS & FREEDOM FOUNDATION) 

.URL:  http://aspen.pff.org/pff/magna.html - (A MAGNA CARTA FOR THE 

KNOWLEDGE AGE) 

 

Giussani, Bruno.  "Why Europe Lags On the Web," in Inc. 17 (17) (Inc. 

Technology)  November 15, 1995, p. 23. 

.The relative slowness of European companies to develop World Wide 

Web sites is beginning to change, reports Giussani, although many are 

taking only limited advantage of the Web, putting up repackaged print 

catalogs, annual reports or simple facts and figures.  Atypical is the 

Swiss network equipment manufacturer Lightning Instrumentation S.A., 

which benefited from a 20% rise in revenues in nine months after 

introducing its World Wide Web site.  Part of the problem, writes 

Giussani, is that the Europeans thinks of their Web projects as 

experimental interactive market studies and don't expect short term 

returns.  What's more, European companies often share servers, cutting 

costs but reducing flexibility.  Germany's Electronic Mall Bodensee, for 

instance, is host to several company Web sites.  Giussani projects 

expanded use of the Web after 1998, when national telecommunications 

monopolies are removed, bringing more people online and "creating the 

critical mass of potential customers European businesses have been 

waiting for." (GJ) 

.URL: http://www.lightning.ch - (LIGHTNING INSTRUMENTATION) 

.URL: http://www.bodan.net - (ELECTRONIC MALL BODENSEE) 

 

GROCERY 

 

Zimmerman, Denise.  "Giant Eagle-eyed shopper to be feted on Internet," 

in Supermarket News 45 (48) November 27, 1995, p. 19. 

.The Pittsburgh-based Giant Eagle supermarket chain recently 

introduced a Web site to promote its frequent shopper programs, while 

using a special online promotion to encourage repeated visits to both 

its store and the Web site, reports Zimmerman.   The Web site also 

features other programs, contests and services and is being used to 

promote a special in-store graphics service that allows consumers to 

have their photographic images converted from film to computer diskette.  

The article also notes several other retail grocers who are developing 

sites, including the Cincinnati-based Kroger Company; Salisbury, North 

Carolina-based Food Lion; Ralph's Grocery Company of Compton, 

California; Cub Foods of Lithia Springs, Georgia; Scolari's Food & Drug 

of Sparks Nevada; and the Oklahoma City-based Fleming Companies. (GJ) 

.URL: http://www.gianteagle.com - (GIANT EAGLE) 

.URL: http://www.foodcoop.com/kroger - (KROGER) 

.URL: http://www.foodlion.com - (FOOD LION) 

.URL: http://www.ralphs.com - (RALPH'S GROCERY) 

.URL: http://www.shopat.com/cub - (CUB FOODS) 

.URL: http://www.shopat.com/scolari - (SCOLARI"S FOOD & DRUG) 

.URL: http://www.fleming.com - (FLEMING COMPANIES) 

 

Zimmerman, Denise.  "Site on Web seen as point of departure for 

Byerly's," in Supermarket News 45 (47) November 20, 1995, p. 21. 

.Byerly's, an upscale grocery chain based in Minneapolis, is 

attempting to cultivate a wider reputation and following through the use 

of a World Wide Web site, according to this article in Supermarket News.  

The site provides information about the stores, as well as an electronic 

version of the chain's popular Byerly Bag monthly magazine.  An 

interactive home shopping and delivery service is expected by February. 

.URL: http://www.shopat.com/byerly's - (BYERLY'S) 

 

"Kroger tests Web grocery orders," in Advertising Age 66 (46) November 

13, 1995, p. 14. 

.Shoppers in the Columbus, Ohio area can now place home-delivery 

orders with the Kroger supermarket chain via the World Wide Web, 

according to this Ad Age brief.   Kroger's Web service has been set up 

in an arrangement with the Smart-Food Co-op in Cambridge, Massachusetts.  

Co-op President John Vo says several other supermarket chains have also 

expressed an interest in setting up a Web-based delivery service. 

.URL: http://www.foodcoop.com/kroger - (KROGER) 

.URL: http://www.foodcoop.com - (SMART-FOOD CO-OP) 

 

INSURANCE 

 

Connolly, John.  "Standard & Poor's offers ratings via the Internet," in 

National Underwriter -- Property & Casualty/Risk & Benefits Management 

Edition 99 (47) November 20, 1995, p. 5. 

.Standard & Poor's is offering claims-paying ratings on hundreds of 

insurers via the World Wide Web, according to this article in National 

Underwriter.  The information, available through the Insurance News 

Network, includes qualitative and quantitative ratings on 2,500 claims 

payers, as well as 38 full company reports.  Two other ratings firms, 

Duff & Phelps and A.M. Best, are also reported to be considering 

offering ratings information online. 

.URL: http://www.insure.com - (INSURANCE NEWS NETWORK) 

 

Gilbert, Evelyn.  "New Web site looks to educate, sell consumers," in 

National Underwriter -- Property & Casualty/Risk & Benefits Management 

Edition 99 (45) November 6, 1995, p. 5. 

. More than 20 insurance companies and insurance-related firms are 

offering information to consumers through a new InsWeb home page that's 

billed as "the consumer-centric Internet gateway to the insurance 

industry," Gilbert reports.  The service, put together by Strategic 

Concepts of Burlingame, California, provides information on specific and 

general products, companies, insurance regulations, career opportunities 

and more.  A pilot project was set to offer online insurance coverage 

sales in Utah, which has a liberal policy regarding online sales, 

according to the article.  "It is in the best interests of both the 

insurance industry and consumers to find better ways to make information 

about insurance more readily accessible on a real-time basis," 

California Insurance Commissioner Chuck Quackenbush told National 

Underwriter, adding "I'm pleased to see the industry exploring new ways 

to disseminate information and ultimately facilitate transactions." 

.URL: http://www.insweb.com - (INSWEB) 

 

INVESTMENT 

 

Tracey, Brian.  "Intuit signs fund firm for Internet services," in 

American Banker 160 (230) November 30, 1995, p. 16. 

.Intuit, Inc., maker of the Quicken financial software package, has 

moved into the investment services side of the Internet through the 

acquisition of one company and a new agreement with another, reports 

Tracey.  Intuit acquired Galt Technologies, producer of a Web site 

called Networth that provides access to prospectuses and prices for more 

than 65 mutual funds (as well as other financial information).  Now, an 

agreement with DST Systems, the nation's largest mutual fund servicing 

firm, will allow Intuit to provide information on many more mutual fund 

companies, according to the article.  Company officials are looking into 

the possibility of mutual fund transactions over the Web. 

.URL: http://networth.galt.com - (NETWORTH) 

.URL: http://www.intuit.com/quicken - (INTUIT'S QUICKEN FINANCIAL 

NETWORK) 

 

Lux, Hal.  "Institutional stock exchange puts order book on the Web," in 

Investment Dealers' Digest 61 (47) November 20, 1995, p. 6. 

.The Arizona Stock Exchange, a small, all-electronic exchange for 

institutional investors and brokers, has become the first exchange to 

post buy and sell orders on the Internet as they are received, according 

to this article in Investment Dealers' Digest.  Other exchanges post 

price quotes or historical data only.  The Arizona exchange's effort 

could be a sign of things to come, according to markets expert Junius 

Peake of the University of Northern Colorado.  "The Internet is perfect 

for dealing in financial markets -- which are nothing more than 

information with dollar signs," he told IDD.  "Trading is the ultimate 

cyber-product." 

.URL: http://www.azx.com - (ARIZONA STOCK EXCHANGE) 

 

Weiss, Gary.  "The hustlers queue up on the Net," in Business Week 3451 

November 20, 1995, p. 146. 

.The Internet has opened up new avenues for penny stock promoters, 

many of them "hucksters" using the Net to hype stocks in "pump-and-dump" 

schemes or to distribute newsletters that are little more than 

advertisements for the companies they write about, reports Weiss.  Such 

"scamsters" are hardly new, he writes, "[b]ut the Internet is giving 

them exposure and credibility never before seen."  At the same time, he 

says, their activity is drawing increasing attention from government 

regulators. 

 

Lux, Hal and Kimberly Weisul.  "Wall Street research flows ever faster 

to the Internet," in Investment Dealers' Digest 61 (46) November 13, 

1995, p. 10. 

.Wall Street research distributor First Call is making research 

reports available to institutions via the World Wide Web, reports IDD, 

and is exploring the online delivery of reports to retail consumers, as 

well.  The company's plans, according to the article, have met some 

resistance from brokerage firms who have concerns about both business 

and compliance issues.  First Call currently sells consensus forecasts 

and recommendations only through America Online.   Its Web site began 

offering reports to institutions in October, providing estimated savings 

of $1,000 a month over traditional First Call work stations. 

.URL: http://www.firstcall.com - (FIRST CALL) 

 

Terry, R. Michael.  "Where to get investing info on the World Wide Web," 

in Money 24 (11) November, 1995, p. 33. 

.While the day is not yet here when surfing the Net is "as routine 

a part of investing as reading the stock tables in the newspaper," says 

Terry, "the allure of a wired future is already evident in the part of 

the Internet known as the World Wide Web."  He provides Money readers 

with background on the Web and a guide to "Nine Websites that could 

boost your returns."  They include three sites for market data (Lombard 

Institutional Brokerage, Networth and the Holt Report), three for 

government data (the Federal Tax Code, the Securities and Exchange 

Commission's EDGAR project and the Library of Congress' Thomas site for 

legislative information) and three online publications (the Wall Street 

Journal's Money and Investing Update, Money magazine's Personal Finance 

Center and the Global Network Navigator). (GJ) 

.URL: http://www.lombard.com - (LOMBARD INSTITUTIONAL BROKERAGE) 

.URL: http://networth.galt.com - (NETWORTH) 

.URL: http://turnpike.net/metro/holt/index.html - (THE HOLT REPORT) 

.URL: http://www.tns.lcs.mit.edu/uscode - (FEDERAL TAX CODE) 

.URL: http://www.sec.gov/edgarhp.htm - (EDGAR) 

.URL: http://thomas.loc.gov - (THOMAS) 

.URL: http://update.wsj.com - (MONEY & INVESTING UPDATE) 

.URL: http://pathfinder.com/money - (MONEY MAGAZINE) 

.URL: http://gnn.com - (GLOBAL NETWORK NAVIGATOR) 

 

PLASTICS 

 

"Plastics USA hints at rise of new electronic information era," in 

Modern Plastics 72 (11) November 1995, p. 26. 

.Internet-related services were a big attraction at the Plastics 

USA show in Chicago, reports Modern Plastics.  Among the exhibitors 

drawing attention were: Polysort, a Chicago company that has built a 

gateway to plastics information on the Web; Commerx, also of Chicago, 

producer of the Plastic Network, which lists plastics materials, 

equipment, suppliers, processors and other commercial vendors; and 

MediaNet of Wexford, Pennsylvania, a consulting firm which helps 

plastics businesses set up home pages. 

.URL: http://www.polysort.com - (POLYSORT) 

.URL: http://www.plasticsnet.com - (PLASTIC NETWORK) 

 

PUBLISHING-- MAGAZINES 

 

Hodges, Jane.  "Cybermags coming to 'Net near you," in Advertising Age 

66 (48) November 27, 1995, p. 33. 

.Hodges outlines the plans of ICon International, an online 

publisher "hoping to debunk the notion that online-only 'zines won't 

succeed."  ICon, which launched the highly-regarded Word magazine in 

July, will add four new advertising-supported online publications in the 

coming year, including titles focusing on women, alternative sports, 

finance and technology.   

.URL: http://www.word.com - (WORD) 

 

Adams, Mark.  "Talking the Web talk," in Mediaweek 5 (44) November 20, 

1995, p. 26. 

.A new breed of editors, with both journalistic and technological 

skills, will have to emerge, writes Adams, if the growing medium of 

online magazines, with their hyperlinked rather than linear style, is to 

survive.  "Until the audience for online magazines broadens well beyond 

its core of technophiles and college students," he says, "the essential 

skill for an online editor remains the ability to walk the walk."  Where 

such editors will come from remains uncertain, with some industry 

insiders seeing a shortage and others eyeing a growing pool emerging 

from college with years of computer experience. 

 

Williamson, Debra Aho.  "Wired looks to recharge its Web site" in 

Advertising Age 66 (45)  November 6, 1995, p. 31. 

.Wired magazine plans to expand its home page offerings in 1996, 

reasserting its brand name and coming out from the shadow of its 

HotWired electronic publication, according to this article in 

Advertising Age.  Wired's current presence on the Web, under the 

HotWired umbrella, includes archived articles from the print publication 

and topical discussions.  The new content, according to executive 

managing editor John Battelle, will not be based upon the current 

content of the print magazine but will target the magazine's readership 

base.  (GJ)  

.URL: http://www.hotwired.com/wired - (WIRED MAGAZINE)   

.URL: http://www.hotwired.com - (HOTWIRED)   

 

Forbes, Thom.  "Get on the Web now!," in Folio: The Magazine for 

Magazine Management 24 (18) November 1, 1995, p. 86. 

.For magazine publishers interested in cyberspace, "[t]he World 

Wide Web is where the action is," writes Forbes in this column, the 

first of a regular "Web Works" feature in Folio magazine.  High-priced 

arrangements between magazine publishers and commercial online services 

are a thing of the past, he says.  "The big bucks from now on will be 

for original concepts and content that exploit the capabilities of new 

media."  Forbes offers several basic tips for online publishers to keep 

in mind: provide original content; be interactive; maintain the site 

vigorously; exploit your multimedia capabilities; and get management 

behind your Web effort. 

 

Schnuer, Jenna.  "City and regional titles get out of town," in Folio: 

The Magazine for Magazine Management 24 (19)  November 15, 1995, p. 38. 

.City and regional magazines, with their calendars, event listings 

and regional coverage, have found a natural place online, according to 

this article in Folio magazine.  "Few magazines lend themselves better 

to cyberspace," writes Schnuer, "than those built around service 

journalism, with all its inherent listings."  Adds Kurt Anderson, editor 

in chief of New York magazine, which has a site on CompuServe, "Listings 

are the perfect kind of information to put online ... I think in five or 

10 years it will be the primary way for event listings to be [posted]."  

Web sites are also allowing these publications to reach new audiences, 

including younger people and displaced locals.  Among the city and 

regional magazines noted on the Web are Memphis magazine, Philadelphia 

magazine, New Jersey Monthly, South Florida magazine , Seven Arts 

(Philadelphia), Iowa City Magazine, and Buzz (Los Angeles). 

.URL: http://www.libertynet.org/~philamag/ - (PHILADELPHIA 

MAGAZINE) 

.URL: http://www.interactive.line.com - (NEW JERSEY MONTHLY) 

.URL: http://www.sobe.com/sfl - (SOUTH FLORIDA MAGAZINE) 

.URL: http://sevenarts.voicenet.com - (SEVEN ARTS) 

.URL: http://www.wcci.com/icmag - (IOWA CITY MAGAZINE) 

.URL: http://www.buzzmag.com - (BUZZ) 

 

PUBLISHING-- NEWSPAPERS 

 

Criner, Kathleen and Jane Wilson.  "On the cutting edge," in Editor & 

Publisher 138 (47) November 25, 1995, p. 5. 

.New media consultants Criner and Wilson profile the Boston Globe's 

extensive Boston.com Web site, a venture, they say, that "reflects the 

collective wisdom of the industry (such as it is)" and shows that 

"newspapers don't have to be a sunset industry."  Boston.com's "depth, 

breadth and 'attitude,'" they write, "are all about building brands, 

luring large numbers of eyeballs and with them, advertisers.  This is 

old-fashioned mass media morphed into the '90s...It's newspaper new 

media as practiced today."  Among the site's innovations are its 

partners program, which provides a central location and the technical 

infrastructure for other regional media and cultural organizations to 

put their own content online.    Efforts like the Globe's, say Criner 

and Wilson, show that online papers are positioning themselves as guides 

to the Web, competing with the likes of Netscape, Yahoo and other 

gatekeepers -- "integrated middlemen who sell ads and run services that 

do a lot of things newspapers thought *they* did."   

.URL: http://www.boston.com - (BOSTON.COM) 

 

Sacharow, Anya.  Help wanted: make big $$$," in Mediaweek 5 (44) 

November 20, 1995, p. 28. 

.The online world is proving increasingly attractive to the 

newspaper industry, with classified ads, in particular, offering 

potential for new online revenue, according to this article in 

Mediaweek.  "Classifieds could be the cash cow online because of the 

inherent searchability and added value they lend to the user," says 

Melinda Gipson, who manages new media analysis for the Newspaper 

Association of America.  Examples cited include Careerpath, a new 

service offering job listings from six major newspapers, and 

ClassiFacts, a fee-based service presenting ads from 60 daily 

newspapers.  The article also notes the overall efforts of the Boston 

Globe's Boston.com, a "monster Web site," in Gipson's words, that 

"advertisers are falling all over themselves to get on." 

.URL: http://www.careerpath.com - (CAREERPATH) 

.URL: http://www.Classifacts.com/ - (CLASSIFACTS) 

.URL: http://www.boston.com - (BOSTON.COM) 

 

RETAIL TRADE 

 

Lisanti, Tony.  "Cyber-retailing brightens outlook of hazy retailing 

climate," in Discount Store News 34 (22) November 20, 1995, p. 13. 

.Retailing in cyberspace is providing a dash of excitement and 

optimism to an otherwise mediocre retailing season, says editor Lisanti 

in this Discount Store News editorial.  He notes the presence of more 

than 30 traditional retailers, more than 50 cybermalls and more than 100 

suppliers of consumer products on the Internet.  "The enormous interest 

in this emerging segment of retailing is in one sense an acknowledgment 

that the Internet poses a significant opportunity for retailers, 

suppliers and other upstart companies," he writes.  Reporting on a DSN-

sponsored conference on Retailing on the Internet, Lisanti offers a 

handful of tips for would-be cyber-retailers on content, communication, 

entertainment, promotion, security, fulfillment and the opportunity for 

partnerships and joint ventures. 

 

Zbar, Jeffrey D.  "Web venture hopes consumers will eShop," in 

Advertising Age 66 (46) November 13, 1995, p. 16. 

.Zbar profiles eShop Plaza, a new Web-based electronic mall that 

features 3-D graphics, quick downloads, free log-ons, discount coupons 

and intelligent agents that remember a shopper's preferences.  The one 

drawback of the service, he reports, is that it requires special 

software (available at no charge from participating merchants or via the 

Web) that must be loaded on the user's computer.  Among the merchants 

featured on eShop Plaza are Tower Records, 1-800-FLOWERS, Spiegel, Good 

Guys and Insight Enterprises. (GJ) 

.URL: http://www.eshop.com - (ESHOP PLAZA) 

 

SMALL BUSINESS & ENTREPRENEURSHIP 

 

McWilliams, Gary.  "Small fry go online," in Business Week 3451 November 

20, 1995, p. 158. 

.The Internet and World Wide Web are among the information 

technologies that are helping smaller companies become "Davids of 

marketing," competing for business with giant corporations, according to 

this article in Business Week.  "Technology is going to become a 

tremendous equalizer," says Daniel H. Schulman, vice president for small 

business at AT&T.  "Size will no longer be as important in determining 

market strength.  Creativity and innovation are the main factors."  

Among the small businesses whose use of the Internet are profiled in 

this article and two sidebars are: Inolex Chemical, a Philadelphia-based  

maker of foams, adhesives and lubricants;   sporting goods catalog firm 

TSI Soccer Corp. of Durham, North Carolina; Jaffrey, New Hampshire 

mobile robot manufacturer Real Word Interface, Inc.; and 

Intercontinental Florist of Orlando, Florida. 

.URL: http://www.tsisoccer.com/tsi - (TSI SOCCER) 

.URL: http://www.rwii.com - (REAL WORLD INTERFACE) 

.URL: http://www2.pcy.mci.net/marketplace/icf - (INTERCONTINENTAL 

FLORIST) 

 

Marx, Wendy.  "Quicker liquor," in Inc. 17 (17) (Inc. Technology) 

November 15, 1995, p. 54. 

.Marx describes how a fourth-generation liquor retailer in 

Stamford, Connecticut  has moved the family business into the electronic 

age, including a World Wide Web site that is expected to account for 10% 

of total 1995 sales.  Michael Berkoff of Warehouse Wines & Liquors 

introduced the Web site, Warehouse Web, in November 1994 as part of an 

overall computerization of the business.  (Other features include a 

customized inventory management system, market and consumer forecasting 

software and an extensive customer database).  The Web site presents 

product names and prices, descriptions, serving recommendations and 

other information, according to the article.  It is designed, says 

Berkoff, as "a full wine and liquor information site, not just a sale 

site." 

.URL: http://www.netaxis.com/wine/wine.html - (WAREHOUSE WEB) 

 

"Click here for business help," in Inc.  17 (16) November 1995, p. 101. 

.Inc. points readers to three Web sites it says offer a wealth of 

business information for small businesses.  They include: the Institute 

of Management and Administration (IOMA) with links to hundreds of other 

business sites; SBAOnline, from the Small Business Administration; and 

the Lexis-Nexis Small Business Advisor, a fee-based service offering 

reprints of articles from business publications. 

.URL: http://starbase.ingress.com/ioma - (INSTITUTE OF MANAGEMENT 

AND ADMINISTRATION) 

.URL: http://www.sbaonline.sba.gov - (SBAONLINE) 

.URL: http://www.openmarket.com/lexis-nexis/bin/sba.cgi - (LEXIS-

NEXIS SMALL BUSINESS ADVISOR) 

 

"Selling on the Web can wait," in Inc.  17 (16) November 1995, p. 101. 

.This brief article in Inc. magazine profiles the cautious approach 

to the Web taken by a New England bicycle lock manufacturer.  

Kryptonite, of Canton, Massachusetts, is introducing a small-scale home 

page with press clips about the company.  Additional information will be 

sent, upon request, via regular mail.  Karen Rizzo, marketing manager 

for the $10 million firm, says Kryptonite will see what kinds of leads 

the site delivers before getting deeper into it.  "Lots of companies 

establish a Web site and then pull the plug," she says, " because they 

didn't anticipate how to do it well, and the costs and time demands got 

out of hand." 

 

TRAVEL 

 

Bittle, Scott.  "ARTA Net site set to counter ID card mills," in Travel 

Weekly 54 (94) November 27, 1995, p. 1. 

.The Association of Retail Travel Agents (ARTA) has opened a site 

on the World Wide Web to promote itself and attract new travel agent 

members, reports Bittle.  The site, which will include both public and 

members-only sections, will also feature a fee-based "Agent Match" 

service that will match prospective outside travel agents with agencies 

that might be interested in hiring them, according to the article.   The 

members-only section will include discussion groups, special deals and 

other information.  ARTA will also help members set up their own home 

pages. 

.URL: http://www.waveconcepts.com/arta/index.html - (ASSOCIATION OF 

RETAIL TRAVEL AGENTS) 

 

Del Rosso, Laura.  "Internet panelists: It won't work unless it's easy," 

in Travel Weekly 54 (92) November 20, 1995, p. 10. 

.Panelists at the Interactive Travel Marketing conference in San 

Francisco cited convenience as the most important factor in the use of 

the Internet in the travel industry, according to this article in Travel 

Weekly.  "If it's not faster, better and cheaper, it's not going to 

work," said Jeffrey Hoffman of software developer Travelogix.  "You can 

spend time researching travel or call an agent to do it for you.  If 

technology makes life easier, people will use it."  At the same time, 

reports Del Rosso, Hoffman and other speakers said the travel industry, 

because of its high distribution costs, seems a natural for the growing 

world of electronic commerce. 

 

Godwin, Nadine.  "Cruise lines show varied levels of enthusiasm about 

Internet," in Travel Weekly 54 (92) November 20, 1995, p. 30. 

.Cruise line executives discussed their use of the Internet at a 

"breakfast with the executives" session at the American Society of 

Travel Agents (ASTA) congress in Philadelphia, according to this report 

in Travel Weekly.  Four of the six lines taking part -- Royal Caribbean, 

Norwegian, Carnival and Celebrity -- have or are getting ready to launch 

sites on the Net.  Two others -- Holland America and Princess -- say 

they will participate with travel agents on the Net, but do not plan 

their own Web sites.  Royal Caribbean's Rod McLeod told attendees that, 

while travel suppliers would be foolish not to explore the Internet, it 

should not be seen as a threat to travel agents.  "I don't think the 

[Internet] will alter the basic relationship with the distribution 

system," he said. 

.URL: http://www.ncl.com/ncl - (NORWEGIAN CRUISE LINE) 

.URL: http://www.cruise-vacations.com - (CARNIVAL CRUISE LINES) 

.URL: http://www.tcp.co.uk/~holidays/celindex.html - (CELEBRITY 

CRUISES) 

 

Godwin, Nadine.  "Retailers buy home pages on ASTA's site," in Travel 

Weekly 54 (90) November 13, 1995, p. 1. 

.The American Society of Travel Agents (ASTA) has begun signing 

member agencies up for home pages at reduced rates and has opened its 

own ASTAnet site on the World Wide Web, reports Godwin.  ASTA had 

earlier announced it would place home pages on the Web for members at a 

discount.  Introductory prices start at $150 per year for a basic page 

and rise according to the page's scope and special features.  A 

"premium" site, including online booking capability, will cost $3,495 

during the introductory period, according to the article.  The ASTAnet 

Web site includes a public area with information about the Society and 

the travel industry plus a searchable database of ASTA members.  A 

second section of the site, restricted to members, will include several 

travel-related discussion groups. 

.URL: http://www.astanet.com - (ASTANET) 

 

"Alamo is first major to drive Web," in Travel Weekly 54 (90) November 

13, 1995, p. 1. 

.Travel Weekly reports on the success of Alamo Rent A Car's World 

Wide Web site.  The site, the first by a major car rental company on the 

Web, began accepting bookings online in June, and Alamo has been pleased 

with the amount of activity that has taken place, according to the 

article.  A company official says the booking capability is being 

upgraded to account for discount and destination-specific rates and to 

allow users to book extra amenities like child car seats and ski racks.  

Alamo also maintains a separate, restricted access area of the Web site 

specifically for travel agents. 

.URL: http://www.goalamo.com - (ALAMO RENT A CAR)   

 

Wada, Isae.  "Agency sets out on virtual adventure," in Travel Weekly 54 

(90) November 13, 1995, p. 45. 

. A pair of travel agencies at opposite ends of the U.S. are using 

a "virtual expedition" to Antarctica to help promote adventure travel to 

the corporate travel market, reports TW.  World Travel Partners in 

Atlanta, a leading corporate travel agency, and adventure travel firm 

Mountain Travel Sobek in El Cerrito, California have launched the 

TerraQuest project on the World Wide Web.  The project will enable Web 

visitors to look over the shoulders, as it were, of a small group of 

travelers on a ship heading from Argentina to Antarctica.  Live Internet 

feeds will provide digital photos and videos, crew and passenger 

logbooks, wildlife sightings and online chats, according to the article.  

The Web site will be used to promote a series of 7-10 night adventure 

travel packages offered by the two agencies.  Future "expeditions" on 

TerraQuest are expected to go to the Galapagos Islands, Mt. Kilimanjaro, 

the Aegean Sea and Mount Everest. 

.URL: http://www.terraquest.com - (TERRAQUEST) 

 

Dorsey, Jennifer.  "One Web-weary retailer 'just says no" to Internet," 

in Travel Weekly 54 (89) November 9, 1995, p. 81. 

.Dorsey reports how one travel agency is trying to turn NOT being 

on the Internet into an advantage.  Churchill & Turen of Napierville, 

Illinois has taken out ads and issued press releases publicizing its 

lack of an Internet presence.  "We have thought about the future of 

highly personalized travel consulting businesses such as ours, and the 

last thing I need to waste my time doing is figuring out how to compete 

in the high-tech arena with the likes of Carlson Wagonlit, American 

Express, AT&T and Bill Gates," says the agency's president, Richard 

Turen.  "I'd much rather force them to compete with me in the arena of 

truly personalized, caring service."  The $3.4 million agency 

specializes in upscale cruises and tour products, according to Travel 

Weekly. 

 

"Rail Europe to introduce information sources," in Travel Weekly 54 (87) 

November 2, 1995, p. 11. 

.Information about travel on European railroad systems is being 

made available on the World Wide Web, according to this brief article in 

Travel Weekly.  Fares and schedules, plus other details, are being 

provided by Rail Europe, a distributor of European rail products in 

North America.  The Web site is one of three new information sources --

the others include a floppy disk and an automated phone and fax service 

-- that were introduced by Rail Europe at the ASTA World Travel 

Congress. 

.URL: http://www.raileurope.com - (RAIL EUROPE) 

 

UTILITIES 

 

Schupp, Jon and Roland Schuman.  "Creating a Web page for utilities that 

works," in Electrical World 209 (11) November 1995, p. 54. 

.Electric utilities and other companies and organizations in the 

electric power industry have discovered the World Wide Web as a tool for 

consumer service, marketing and investor relations, report industry 

analysts Schupp and Schuman.  They offer several tips for power 

companies launching home pages on the Web, together with examples from 

the industry.  Among the companies and organizations whose Web efforts 

are noted are UtiliCorp United, Green Mountain Power, the California 

Institute for Energy Efficiency, Schlumberger, Baltimore Gas & Electric 

and BC Hydro. 

.URL: http://www.energy1.com/index.html - (UTILICORP UNITED) 

.URL: http://www.gmpvt.com - (GREEN MOUNTAIN POWER) 

.URL: http://www.slb.com - (SCHLUMBERGER) 

.URL: http://www.bge.com - (BALTIMORE GAS & ELECTRIC) 

.URL: http://ewu.bchydro.bc.ca/bchydro/bchydro.html - (BC HYDRO) 

 

 

/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\          

          

.TRADEWINDS is a monthly review of articles about the Internet,         

drawn from several hundred trade periodicals available to the editor.          

It does *not* include (with some  exceptions) articles from the computer         

press; these are well-covered elsewhere.          

.As business use of the Internet has grown, so too has coverage of   

the Net in the  periodicals business people read most.  TRADEWINDS aims   

to document that coverage, filling a gap in the bibliography of Internet         

reporting and reflecting the growing awareness of the Internet in the         

business community.          

.The focus is on substantial articles and those that report new or         

unusual uses of the  Internet.  Other articles may also be included to         

convey a sense of the *variety* of trades and trade periodicals paying         

attention to the Net.          

.Wherever possible, URLs and other Internet addresses are provided         

for resources referred to in the articles.  (Many of the articles do         

not provide addresses.  I try to track down as many as possible on my         

own, but a few remain elusive).          

.For an e-mail subscription to TRADEWINDS, send a message to      

kliss@hbs.harvard.edu.   Back issues of TRADEWINDS can be found on         

the Harvard University gopher at:                  

.gopher.harvard.edu:70/11/.vine/providers/baker_library/tradewinds.        

.Material in this newsletter may be redistributed as long as         

TRADEWINDS is noted as  the source.        


