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                         TRADEWINDS   

             A monthly round-up of Internet coverage   

                 in trade and industry magazines   

   

     A publication of Baker Library, Harvard Business School   

/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\   

Volume 2, Number 11                              November 1995    

----------------------------------------------------------------   

   

EDITOR'S NOTE



SPECIAL INTERESTS ONLINE:

TRADE ASSOCIATIONS TAKE TO THE NET



.It has often been said that the Internet creates new kinds of 

communities: communities bound not by geography but by special interests, 

-- brands of automobiles, computer operating systems, 1960s TV shows,

or whatever.  These "communities" have, of course, always existed, 

often in the form of clubs, associations and other organizations.  But 

there is no doubt the Internet has presented new ways for them to evolve, 

to communicate and to interact.

.The business world, too, is full of traditional "special interest 

groups."  They include thousands of trade and professional associations 

involved in information, communication and advocacy among and on behalf 

of their members.  Now, as articles in the trade and business press 

show, more and more of these organizations are discovering the Internet 

as a means of performing their traditional roles -- and a few they may 

never have envisioned before.

.The list is long and growing and includes organizations as diverse 

as the American Marketing Association, the Securities Industry 

Association, the Independent Insurance Agents of America and the 

Association of Area Business Publishers.  

.There's even at least one "virtual association:" a group of 

advertising agency professional planners calling themselves "The Account 

Planning Group-U.S." has set up a home page that, in the words of one of 

its founders, "will offer many of the functions of a professional 

organization, but without the factionalism and bureaucratic [red tape]."  

(See Goldman, under Associations, in TRADEWINDS 2.7 July 1995).

.Trade groups are using the Net to present information about 

themselves and their industries online.  They are using e-mail to 

communicate with far-flung members and other interested parties.  

They're posting job listings.  And they are providing links to other Net 

resources of interest to their members and others.

.Several, including the Bank Securities Association and the 

American Publishing Association, have set up bulletin boards, mailing 

lists or chat areas for discussion of industry topics.  Others, 

including the American Booksellers Association, the Credit Union 

National Association and the Bank Management Institute, have put 

articles from some of their print publications up on the Web.

.At least two organizations, the Securities Industry Association 

(SIA) and the American Society of Travel Agents (ASTA), are adding 

Internet access to the services they provide to members.  SIA offers 

discounted rates for Net access; ASTA will help members develop their 

own home pages, for a fee.

.Associations that have always seen advocacy as one of their 

principal roles are now taking on issues specific to the Internet and 

World Wide Web.  Groups as varied as the Association of National 

Advertisers, the Magazine Publishers of America and the National 

Automated Clearinghouse Association, for instance, are seeking to play a 

role in the development of standards for commerce, security, audience 

measurement and other issues considered crucial to the future success of 

online business.

.Like much that is happening on the Internet, this area of activity 

is relatively new and still evolving.  But it seems clear that the Net, 

as an information and communications medium, is well suited to the 

functions trade and professional associations have traditionally 

performed.  We can expect to see much more activity along these lines in 

the months and years ahead.

.NOTE: For links to dozens of online associations, see the Yahoo 

directory under Business_and_Economy/Organizations 

(http://www.yahoo.com/ business_and_economy/organizations) or the 

American Society of Association Executives' "Directory of ASAE Member 

Associations On-Line."  (http://www.asaenet.org/Gateway/ 

OnlineAssocDir.html)...

.

.This issue of TRADEWINDS includes articles in the following 

categories:

..* Advertising & Marketing

..* Apparel

..* Audience Measurement

..* Automotive

..* Banks & Banking

..* Broadcasting

..* Consumer Marketing

..* Entertainment

..* General Business

..* Grocery

..* Home Furnishings

..* Insurance

..* Investment

..* Publishing -- Books

..* Publishing -- Magazines

..* Publishing -- Newspapers

..* Retail Trade

..* Small Business & Entrepreneurship

..* Sports

..* Travel

.

.Abstracts marked with "(GJ)" at the end were written by George 

Jenkins; all others are my own.

.For more general information about TRADEWINDS, including how to 

subscribe  via e-mail and how to obtain back issues, see the end of this 

issue.    

.As always, comments, questions, suggestions, etc. are welcomed.   

Please send  them to the address below.    

.....Ken Liss, Editor    

------------------------------------------------------------    

Kenneth M. Liss..    Internet: kliss@hbs.harvard.edu    

Baker Library..       .Phone: (617) 495-6782    

Harvard Business School                 

Soldiers Field Road     

Boston, MA 02163     

------------------------------------------------------------  



ADVERTISING & MARKETING



Cleland, Kim.  "SRDS, I-Traffic join interactive frenzy," in Advertising 

Age 66 (42) October 16, 1995, p. 22.

.Standard Rate and Data Service (SRDS), the leading collector and 

publisher of advertising rates and data  for traditional media, is 

looking to establish itself in cyberspace, according to this article in 

Advertising Age.  The company has announced plans to publish the "SRDS 

Interactive Advertising Source," a quarterly guide to ad rates on 

Internet sites and other new media.  (The guide will be produced in 

print form only, at least initially, according to SRDS).  Also profiled 

in the article is Interactive Traffic, a Web-based service that attempts 

to match advertisers with Web sites that accept ads.  The company is 

introducing its I-Traffic Index, a fee-based analysis that calculates 

the value of a particular Web site for sponsors based on a variety of 

criteria.

.URL: http://www.srds.com - (SRDS)

.URL: http://www.i-traffic.com - (INTERACTIVE TRAFFIC)



Hodges, Jane.  "Web site search tools seek signers," in Advertising Age 

66 (41) October 9, 1995, p. 26.

.Two Web sites have found new ways to encourage users to register 

with them online, according to Ad Age.  Both Ziff-Davis Interactive and 

Discovery Channel Online are offering special Web search services to 

registrants, Hodges reports.  Ziff-Davis' ZD Net Personal View provides 

customized daily news reports from Ziff resources, PR Newswire and 

Business Wire, together with advertising banners tied to the users' 

interests, according to the article.  Discovery Channel Online has put 

together a new "Knapsack" feature offering registrants up to five 

information requests at a time, with answers provided from the Discovery 

Channel's own resources and other sources on the Web.  

.URL: http://www.zdnet.com - (ZIFF-DAVIS NET WORLD)

.URL: http://www.discovery.com - (DISCOVERY CHANNEL ONLINE)



"Multi-Ad Services, TMS to sell co-op ads on Internet," in Editor & 

Publisher 138 (40) October 7, 1995, p. 30.

.Tribune Media Services (TMS) and Multi-Ad Services Inc. have 

announced a joint venture to help local newspapers and broadcasters get 

co-op advertising dollars for their World Wide Web sites, according to 

Editor & Publisher.  TMS and Multi-Ad developed the venture to persuade 

manufacturers to involve local retailers in their Internet marketing 

plans, and not to solely market directly to consumers, according to the 

article.  The companies also hope to raise the visibility of local Web 

sites to the manufacturers.(GJ)

.URL: http://www.tribune.com/about/businesses/tms.html  -  (TRIBUNE 

MEDIA SERVICES)



Williamson, Debra Aho.  "Score one for ESPN, Starwave," in Advertising 

Age 66 (40) October 2, 1995, p. 34.

.Buyers and sellers of online advertising space took notice in late 

September, reports Williamson, when eight major marketers signed deals 

to advertise on ESPN's SportsZone site at rates that are the highest in 

the industry.  The advertisers, including Pizza Hut, Visa, AT&T, 

Microsoft, Levi-Strauss and Lincoln-Mercury, will pay quarterly fees of 

$100,000 to place electronic ads on SportsZone -- a rate, writes 

Williamson, that sets "a new benchmark in the fledgling Web advertising 

business."  At the same time, she notes, some media buyers are demanding 

value-added deals and effective audience measurement before agreeing to 

the prices new media are asking.  In response, some online sites, like 

Conde Nast's Conde Nast Traveler, are creating special content areas to 

draw advertisers in.

.URL: http://espnet.sportszone.com - (SPORTSZONE)

.URL: http://www.cntraveler.com - (CONDE NAST TRAVELER)



APPAREL



Nannery, Matt. "Internet, electronic spec sheets to be critical tools," 

in Daily News Record 25 (197) p. 5.

.The Internet holds great promise for apparel companies, especially 

in the area of sourcing, according to a speech by an industry expert 

reported here by the Daily News Record.  Bernard Kahn, a professor at 

the Fashion Institute of Technology, told an audience at the Private 

Label Expo in New York that the Net, together with electronic spec 

sheets used for product design, are "[t]he two forces that will drive 

change in the apparel industry."  Kahn noted a number of Web sites 

geared toward sourcing, including the Apparel Manufacturers Sourcing 

Web, the International Apparel Mart Dallas and ApparelNet, a database of 

finished goods companies.  Catalog houses like Lands' End and Spiegel's, 

he added, are the best placed segment of the retail side of the industry 

to take advantage of the Internet.

.URL: http://www.halper.com/SourcingWeb.html -  (APPAREL 

MANUFACTURERS SOURCING WEB)

.URL: http://the-center.synapse-group.com/apparel.html -  

(INTERNATIONAL APPAREL MART DALLAS)

.URL: http://www.apparel.net/index.html -  (APPARELNET)

.URL: http://www.landsend.com -  (LAND'S END)

.URL: http://www.spiegel.com -  (SPIEGEL'S)



AUDIENCE MEASUREMENT



Williamson, Debra Aho.  "BPA, I/PRO audit sites," in Advertising Age 66 

(44) October 30, 1995, p. 16.

.BPA International is working with Web measurement company I/PRO to 

provide auditing and verification of I/PRO's tracking services for 

clients such as Yahoo and CMP Publications, reports Williamson.  The 

arrangement is expected to give added credibility to I/PRO by validating 

its processes.  A similar arrangement has been made between the Audit 

Bureau of Circulations and the WebTrack Web measurement system, 

according to the article.

.URL: http://www.ipro.com - (I/PRO)

.URL: http://www.accessabc.com - (AUDIT BUREAU OF CIRCULATIONS)

.URL: http://www.webtrack.com - (WEBTRACK)



Williamson, Debra Aho.  "NetCount to offer free tracking," in 

Advertising Age 66 (44) October 30, 1995, p. 16.

.Los Angeles-based NetCount, one of many players in the burgeoning 

online audience measurement field, is trying to set itself apart by 

offering basic tracking services for free to Web site owners, according 

to Ad Age.  The company hopes thereby to build a solid database of 

information which it can use to generate industry reports it can sell to 

media buyers, according to the article.  "We're trying to build a 

service where people finally can compare traffic from site to site," 

says NetCount Chairman Paul Grand.   NetCount will also sell Web site 

owners more detailed reports on their own sites and those of their 

competitors.  

.URL: http://www.netcount.com - (NETCOUNT)



Williamson, Debra Aho.  "Inching toward Web measurement," in Advertising 

Age 66 (42) October 16, 1995, p.  48.

.Williamson reports on an Advertising Research Foundation summit on 

interactive media measurement that brought together 220 Web marketers, 

advertising agencies and new media measurement firms in New York in 

early October.  "[W]hile progress is being made," she writes, "both 

sides [marketers and measurers] acknowledged that the tools are still 

crude and what Web site owners want to measure is anything but clear."  



Berniker, Mark.  "CASIE challenges Nielsen for online/Internet ratings 

system," in Broadcasting & Cable 125 (41) October 9, 1995, p. 73.

Krantz, Michael.  "Did Casie strike out?" in Mediaweek 5 (38) October 9, 

1995, p. 28.

.Both Berniker and Krantz report on the new "Guiding Principles  of 

Interactive Media Audience Measurement" released in early October by the 

Coalition for Advertising Supported Information & Entertainment  

(CASIE).  The group, formed by the Association of National Advertisers 

and the American Association of Advertising Agencies, issued a set of 11 

guidelines and, according to Berniker, plans to test its own online 

measurement ratings system during the first quarter of 1996.  Krantz, 

while noting that some have criticized the CASIE principles as too 

general, cites that very generality as a plus.  "The group's guidelines, 

geared to an audience largely unfamiliar with Web issues, are meant to 

set terms not of compliance so much as debate, not to close doors so 

much as open them," he writes.  "And as almost anyone would admit, 

nobody really knows what lies on the other side."

.URL: http://www.commercepark.com/AAAA/bc/casie/guide.html - (CASIE 

-- GUIDING PRINCIPLES  OF INTERACTIVE MEDIA AUDIENCE MEASUREMENT)



Williamson, Debra Aho.  "Web searching for a yardstick," in Advertising 

Age 66 (41) October 9, 1995, p.  21.

.It is "one of the greatest ironies of the interactive world," 

write Williamson in this wide-ranging round-up of audience measurement 

on the Web, that "sophisticated tools that monitor Web site activity 

cannot offer anywhere near the precise, accurate data that marketers 

think they do."  Among the obstacles, according to the article, are an 

inability to gather demographic data [user registration seems blocked by 

privacy concerns], practices like caching (in which services store home 

pages on their own site and thus inhibit counting), and, most 

importantly, a lack of established definitions and standards.  

Williamson offers a look at the some of the leading players in online 

measurement, a mini industry whose importance, she says, lies not just 

in the setting of ad rates but in the development of sophisticated 

mapping and target marketing.  (See also Who's who...," below).



"Who's who in Web measurement," in Advertising Age 66 (41) October 9, 

1995, p.  24.

.This sidebar to the story above offers a look at nine companies 

and services involved in the online audience measurement business.  The 

brief profiles include: the products and services they provide and how 

they work; prices; clients; and strengths and weaknesses.  Those 

profiled include I/PRO, Interse Corp., the Audit Bureau of 

Circulations/WebTrack, Next Century Media, the Delahaye Group, Group 

Cortex, Streams Online, Starwave Corp., and NetCount.

.URL: http://www.ipro/com - (I/PRO)

.URL: http://www.interse.com - (INTERSE)

.URL: http://www.accessabc.com - (AUDIT BUREAU OF CIRCULATIONS)

.URL: http://www.webtrack.com - (WEBTRACK)

.URL: http://www.delahaye.com - (DELAHAYE GROUP)

.URL: http://www.cortex.net - (GROUP CORTEX)

.URL: http://streams.com - (STREAMS ONLINE)

.URL: http://www.starwave.com - (STARWAVE)

.URL: http://www.netcount.com - (NETCOUNT)



Haran, Leah.  "PC-Meter tracks computer users," in Advertising Age 66 

(40) October 2, 1995, p. 36.

.A new entry in the online audience measurement game -- one that 

tracks activity from the individual user's PC instead of from a Web site 

-- is attracting considerable interest in advertising circles, according 

to this article in Ad Age.  PC-Meter, a product of the NPD Group in Port 

Washington, New York, attaches to the individual's computer and tracks 

all of their activity, including what online services they log into and 

how long they stay connected.  More detailed analysis, including 

specifics of  how and where they spend their time online, will also be 

available, according to the article.  NPD also collects valuable 

demographic information from consumers whose activity they are 

measuring.



AUTOMOTIVE



Johnson, Bradley.  "Oh what a Web site, Toyota," in Advertising Age 66 

(42) October 16, 1995, p. 22.

.The Japanese automaker Toyota, reports Johnson, is taking a 

somewhat different marketing approach than most with its site on the 

World Wide Web.  Instead of emphasizing the company's cars, the site 

offers lifestyles features in such areas as gardening, travel, sports 

and other special interests.  Visitors can even request e-mail 

notification of changes in the site's content, according to the article.  

Toyota, writes Johnson, is betting that the lifestyle approach will 

generate repeat traffic to the site and, ultimately, build the company's 

image and sell more cars.

.URL: http://www.toyota.com - (TOYOTA)



BANKS & BANKING



Epper, Karen.  "Nation's first virtual bank makes long-awaited debut on 

Internet," in American Banker 160 (202) October 19, 1995, p. 18.

.Epper reports on the opening of Security First Network Bank, a 

unit of Cardinal Bancshares in Lexington, Kentucky designed to operate 

without any physical branches at all.  Security First allows customers 

to make deposits, pay bills, look at their accounts and even view images 

of canceled checks online.  Withdrawals are made only through automated 

teller machines.  The project, the first totally virtual bank in the 

country, is expected to be closely watched in the industry, according to 

the article.  Security First also plans to license its software to other 

financial institutions, reports Epper, and at least one industry analyst  

sees that as the likely focus of the organization's future business.

.URL: http://www.sfnb.com - (SECURITY FIRST NETWORK BANK)



Block, Valerie.  "Network assembles card issuers at an Internet site," 

in American Banker 160 (198) October 13, 1995, p. 11.

.Block describes the Credit Card Network (CCN), a Web site that 

allows consumers to apply for credit cards online from 14 credit card 

issuers.  Consumers can also select to download, for free, from 150 

different lists of card issuers, grouped by price, rebate offers, 

secured card issuers, or other differentiating items, according to the 

article.   The fast-growing service, available for almost one year, 

costs participating companies $1,000 to appear, plus $15 per approved 

application.   Some of the participating issuers include Citicorp, First 

USA, Orchard Bankcard Services and AT&T Universal Card Services.  (GJ)

.URL: http://www.creditnet.com - (CREDIT CARD NETWORK)



Fraser, Katharine.  "Bank Securities Association opens Internet site," 

in American Banker 160 (196) October 11, 1995, p. 9.

.The Bank Securities Association, an organization of 278 banks, 

insurance companies and securities firms, is one of several banking 

industry associations using the Internet and other online venues to 

spread information to members and beyond, according to this article in 

American Banker.  The Association's home page will include a bulletin 

board for discussion of industry topics, a job bank and an electronic 

version of the bimonthly magazine Bank Securities Journal.  Other 

industry groups and online efforts noted include the American Bankers 

Association and the Independent Bankers Association of America.

.URL: http://www1b.inter.net/aba/welcome.html - (AMERICAN BANKERS 

ASSOCIATION)



"Home banking avalanche," in ABA Banking Journal 87 (10) October 1995, 

p. 125.

.This round-up of home banking products and services includes a 

description of The Electronic Workforce, a software package that helps 

banks build interactive Web applications and offer online transactions 

and services to their customers.  The software, from Edify Corp. of 

Santa Clara, California, integrates Web applications with a wide range 

of database programs, according to the article.

.URL: http://www.edify.com - (EDIFY CORP.)



BROADCASTING



Berniker, Mark.  "RealAudio software boosts live sound, music onto Web," 

in Broadcasting & Cable 125 (44) October 30, 1995, p. 67.

.Progressive Networks of Seattle will make possible real-time 

broadcast of audio material over the Internet with the release of 

Version 2.0 of its RealAudio software, Berniker reports.  The software 

will also support "synchronized multimedia applications," incorporating 

sounds with images and text on the Net, according to Progressive 

Networks President Rob Glaser.  The company tested its new software with 

a live cybercast of a Seattle Mariners-New York Yankees baseball game in 

September, according to the article.  One radio station, WBAL in 

Baltimore, plans to use the new software to begin 24-hour broadcasting 

via the Net before the end of the year.  "With the release of RealAudio 

2.0," says the station's executive producer Mike Wellbrock, "WBAL 

essentially will be a global radio station, rather than being able to 

reach an audience only within our 50,000 watt signal range."  The 

original release of RealAudio, which made possible online audio 

transmission without long download times, has won many adherents since 

its introduction earlier this year.

.URL: http://www.ReadAudio.com - (REALAUDIO)

.URL: http://wbal.com - (WBAL)



Krantz, Michael.  "Couches not required," in Mediaweek 5 (40) October 

23, 1995, p. 34.

.Several media and computer hardware companies have formed a 

coalition, the Intercast Industry Group, to provide high bandwidth 

television programming and live TV shows to home computers, reports 

Krantz.  The participating companies include AOL, CNN Interactive, 

Intel, NBC, QVC, and Netscape.  The new service, named Intercast, has 

planned a mid-1996 introduction.  Intercast will use Intel-developed 

software to transmit Web pages and other interactive content via unused 

television signal bandwidth directly to home computers, according to the 

article.  Proponents describe Intercast as a good example of the 

convergence of several media -- television viewing, gaming and Internet 

surfing -- into a new form of entertainment.  Intercast could also 

expand marketing via the Internet, Krantz writes.  The interactive 

screen could show a traditional commercial, along with additional 

advertiser supplied content.  Intercast plans to promote its software 

platform as an open industry standard. (GJ)

.URL: http://www.intercast.org - (INTERCAST)



Gillen, Marilyn A.  "New Warner Web site targets programmers," in 

Billboard 138 (42) October 21, 1995, p.

.Warner Brothers Records recently added a section focusing on radio 

promotion  to its site on the World Wide Web, according to this 

Billboard article.  The new feature, called Radio Forum, debuted with 

Madonna's first single, "You'll See" from her upcoming album, "Something 

To Remember."  Stu Cohen, Warner Brother's Senior VP of promotion, 

describes the Web site's objective this way: "We wanted to be able to 

have one place where radio professionals could go -- on their own 

schedule and at their own pace, without any pressure -- to find all the 

information that they need to be able to make decisions about our 

records, and hopefully, to have it impact their decision-making 

favorably."  Radio Forum includes areas dedicated to specific radio 

formats, such as modern rock, college, triple-A, dance, AC, and Top 40.  

The site also includes data such as sales, airplay, video information, 

news release previews and links to Warner Brothers' main home page 

containing videoclips, biographies, album cover art and related artist 

information. (GJ)

.URL: http://www.wbr.com/radio - (RADIO FORUM)



Pina, Michael.  "Travel Channel introduces 'Network' home page," in 

Travel Weekly 54 (83) October 19, 1995, p. 20.

.The Travel Channel cable television network is taking advantage of 

the capabilities offered by the World Wide Web to expand the depth of 

information available to its viewers, according to Travel Weekly.  The 

network's new Travel Channel Online Network will present original 

programming, information and advice to support the broadcast 

programming, according to the company.  "Each month, thousands of 

viewers call and ask us where they can find out more about people, 

places and leisure activities featured in our programming," says Travel 

Channel President Kevin Sente.  "They are looking for an authoritative 

source for this information and are asking us to be that source."

.URL: http://www.travelchannel.com - (TRAVEL CHANNEL ONLINE 

NETWORK)



Berniker, Mark.  "CNN Web site flooded with O.J. interest," in 

Broadcasting & Cable 125 (41) October 9, 1995, p. 71.

.Turner Broadcasting's CNN Interactive Web site took advantage of 

its parent company's new partnership with Time Warner to divert overflow 

traffic generated by coverage of the O.J. Simpson verdict, according to 

this article in Broadcasting & Cable magazine.  Some visitors to the CNN 

site were shifted to Time's Pathfinder instead in the period following 

the verdict.  The two sites are exploring other ways of working together 

as well, according to a CNN executive.  CNN Interactive is also 

reportedly at work on separate sites for coverage of business news and 

the 1996 elections.

.URL: http://www.cnn.com - (CNN INTERACTIVE)

.URL: http://pathfinder.com - (PATHFINDER)



Berniker, Mark.  "NBC creates real-time multimedia over the Internet," 

in Broadcasting & Cable 125 (41) October 9, 1995, p. 72.

 .NBC's "NBC Desktop Video" service has developed a way to deliver 

real-time video, audio and text information to subscribers via the 

Internet, Berniker reports.  The service expects to add the multimedia 

dimension to its business video news feed at the end of this year.  NBC 

Desktop Video also plans to sell its authoring and encoding software 

tools to local television affiliates so they can post their own 

multimedia segments on the Web.  "This is the first step toward a full 

video-on-demand option that eventually will be on [the users'] 

television set," says NBC Desktop Video President Mike Wheeler.

.URL: http://www.media.mit.edu/people/markk/nbcdesktop/index.html - 

(NBC DESKTOP VIDEO)



"Premiere Radio Networks launches Web site," in Broadcasting & Cable 125 

(41) October 9, 1995, p. 38.

.This Broadcasting & Cable brief describes the new home page of 

Premiere Radio Networks, offering comedy shorts, celebrity interview 

sound bites, jokes and sports talk from Premiere's library of syndicated 

programming.  Premiere provides syndicated programs and services to more 

than 4,000 radio station affiliates, according to the article.

.URL: http://premrad.com - (PREMIERE RADIO NETWORKS)



"Radio on the Web, Part 3," in Broadcasting & Cable 125 (40) October 2, 

1995, p. 58.

.Broadcasting & Cable completes its three-part state-by-state 

listing of radio stations on the World Wide Web.  (See TRADEWINDS 2.10 

October 1995 for reference to Parts 1&2 and a listing of TV stations on 

the Web).  Also noted is an online directory of radio station Web sites 

maintained at the Massachusetts Institute of Technology (MIT).

.URL: http://www.mit.edu:8001/activities/wmbr/otherstations.html - 

(MIT DIRECTORY OF RADIO STATIONS ON THE WEB)



CONSUMER MARKETING



Krantz, Michael.  "McD's, Colgate eye the Web," in Mediaweek 5 (38) 

October 9, 1995, p. 8.

.Two of the largest marketers in the U.S. -- McDonald's and 

Colgate-Palmolive -- are preparing to make belated appearances on the 

World Wide Web, according to Mediaweek.  Both companies, whose sites are 

being developed by Organic Online of San Francisco, are expected to be 

on the Web by the end of the year.  Another Organic site -- for Levi's 

Jeans -- is currently in beta test.

.URL: http://www.levi.com - (LEVI'S)



ENTERTAINMENT



"Slayer's online confessions," in Billboard 107 (42) October 21, 1995, 

p. 

.The American Recordings record label is using live appearances by 

some of its artists in a 24-hour Internet chat room to promote its new 

releases, according to this "Enter*Active Brief" in Billboard magazine.  

Members of the band Slayer were set to kick off the feature by taking 

questions from fans online, with other American Recordings groups, 

including the Jesus and Mary Chain and Ogre to follow.

.URL: http://american.recordings.com/chat - (AMERICAN RECORDINGS 

CHAT ROOM)



Fitzpatrick, Eileen.  "Studios annex own vid Web sites," in Billboard 

107 (41) October 14, 1995, p. 63.

.Fitzpatrick provides an overview of home video companies' use of 

the World Wide Web.  Several distributors, she reports, are creating new 

Web sites, separate from those of their theatrical divisions, "to 

promote new releases in a way unique to the medium."  Among the 

companies mentioned are MGM/UA Home Video, 20th Century Fox Home 

Entertainment, Warner Home Video and retailers Blockbuster Video and 

Tower Records and Video.  The focus of the Web sites at this point is 

promotional, according to the article, as the companies market such 

video releases as Fox's "Star Wars" series and Warner's "Batman Forever" 

online in conjunction with more traditional marketing efforts.

.URL: http://www.mgmhomevideo.com - (MGM/UA HOME VIDEO)

.URL: http://www.tcfhe.com - (20TH CENTURY FOX HOME ENTERTAINMENT)

.URL: http://www.batmanforever.com/welcome - (WARNER HOME VIDEO'S 

BATMAN FOREVER SITE)

.URL: http://pwr.com/blockbuster - (BLOCKBUSTER VIDEO)

.URL: http://www.shopping2000.com/shopping2000/tower/index.html - 

(TOWER RECORDS AND VIDEO)



GENERAL BUSINESS



Dobres, Max.  "Joining the Web club, considering its impact," in Travel 

Weekly 54 (79) October 5, 1995, p. 27.

.Dobres, a vice president of Gemini Consulting, warns companies to 

keep their overall business strategy in mind when thinking about 

establishing a presence on the World Wide Web.  "To do it right, 

organizations must involve not just information technology departments, 

but also sales, marketing and operations leadership," he writes.  

"Success must be judged not by the beauty of the Web page, or the number 

of interesting things that it does, but on its contribution to achieving 

the wider aims of the business."



GROCERY



Zimmerman, Denise.  "Net gains," in Supermarket News 45 (44) October 30, 

1995, p. 11.

.Retail grocers and grocery chains have begun to explore the 

Internet, reports Zimmerman, using the Net to showcase their products, 

gather information from government and industry sources and communicate 

electronically with employees, suppliers and consumers.  Some, like Wal-

Mart and the Virginia-based Wade's Supermarkets, are offering home 

shopping services via the World Wide Web.  Other companies whose 

Internet efforts are described in the article include the Independent 

Grocers Alliance (IGA), Harry's Farmers Market in Roswell, Georgia, the 

Whole Foods Market chain of natural food stores and British-based Tesco 

and J. Sainsbury.

.URL: http://www.wal-mart.com - (WAL-MART)

.URL: http://www.bnt.com/~wades - (WADE'S SUPERMARKETS)

.URL: http://www.igainc.com - (IGA)

.URL: http://www.hfm.com:8001 - (HARRY'S FARMERS MARKET)

.URL: http://www.wholefood.com - (WHOLE FOODS MARKET)

.URL: http://www.tesco.co.uk - (TESCO)

.URL: http://www.j-sainsbury.co.uk - (J. SAINSBURY)



Zimmerman, Denise.  "IGA remodels Internet Web site," in Supermarket 

News 45 (41) October 9, 1995, p. 25.

.The Independent Grocers Alliance (IGA) has upgraded its Web site 

to improve communications among its 3,600 members worldwide, according 

to this article in Supermarket News.  The revised site includes better 

graphics and statistical information on the number, size and location of 

non-U.S. stores.  Various pages within the site provide information on 

new store openings, remodeling activity and new construction, IGA 

activities and involvement with community events, and recipes using 

IGA's private-branded products. (GJ)

.URL: http://www.igainc.com - (IGA)



HOME FURNISHINGS



Hinchliffe, Mary Beth.  "Online, and rarin' to shop," in HFN: The Weekly 

Newspaper for the Home Furnishing Network 69 (43) October 23, 1995, p. 

56.

.Members of the home furnishings industry got advice on online 

shopping from three electronic retailers at a recent trade show, 

according to this article in HFN.  "In light of today's changing 

consumer lifestyles, where Saturdays are filled with errands and there's 

little time to shop, it's becoming increasingly important to be on the 

Internet" said Kara Keenan of 2Market.  Keenan, along with Jeff Tauber 

of CyberShop and  Markie Cobb of Shopping2000 discussed "Buying and 

Selling on the Information Superhighway" at the New York Home Textiles 

Show.  The wealth of product information available  via the Net, 

according to the panelists, makes it ideal for products, such as down 

comforters, that require a lot of explaining.  At the same time, they 

said, the convenience of Net shopping makes it perfect for sales of such 

basic items as shower curtain liners or pillow protectors.  Other 

advantages cited include more direct communication with consumers and a 

simpler way of updating product listings and prices.

.URL: http://www.nfic.com/Cybershop/Online/home.htm - (CYBERSHOP)

.URL: http://www.shopping2000.com/shopping2000 - (SHOPPING2000)



INSURANCE.



Friedman, Amy S.  "Cos. explore Internet's sales potential," in National 

Underwriter -- Life & Health/Financial Services Edition 99 (43) October 

23, 1995, p. 7.

.While insurance companies wait for improved security before 

selling products online, they are using the Internet to provide 

information to  their agents and to potential customers, according to 

this article in National Underwriter.  Several examples are offered, 

including: The New England, which provides financial planning 

information; QuickQuote Insurance Agency, which provides quotes for term 

insurance and fixed-rate annuities (See below); Employers Health 

Insurance, with info on the health insurance marketplace; Carlson 

Financial Services, an education/information resource for university 

employees in Minnesota; and North American Co. for Life and Health, 

where agents have asked to see rates included on the company's home 

page.

.URL: http://www.tne.com - (THE NEW ENGLAND)

.URL: http://www.quickquote.com - (QUICKQUOTE)

.URL: http://www.emphesys.com - (EMPLOYERS HEALTH INSURANCE)

.URL: http://www.tutor.com/tutor - (CARLSON FINANCIAL SERVICES)



"Annuity, life quotes offered on Internet," in American Banker 160 (196) 

October 11, 1995, p. 8.

.A joint venture of a Nevada insurance agency and an Atlanta 

marketing firm seeks to provide real-time quotes on fixed-rate annuities 

and term life insurance via the Internet, according to this American 

Banker brief.  The project, put together by the QuickQuote Insurance 

Agency and bank insurance marketers Coverdell & Co., will reportedly 

allow banks to provide quotes to their customers via the World Wide Web.  

It will cover more than 400 life insurance products and 120 fixed-rate 

annuities, according to the article.

.URL: http://www.quickquote.com - (QUICKQUOTE)



"E&S brokers need not fear the Internet," in National Underwriter -- 

Property & Casualty/Risk & Benefit Management Edition 99 (40) October 2, 

1995, p. 26.

.This National Underwriter editorial states that, despite "a few 

notes of doom and gloom" at a recent trade group meeting, excess and 

surplus brokers in the insurance industry are not being pushed into 

extinction by the emergence of the Internet.  "New technology is no 

different from any other competitive challenge," the editors write.  

"The Internet will not put brokers on the endangered species list unless 

they bury their heads in the sand and concede the new technological 

marketplace to more adaptable competitors."  



Ashley, Charles C.  "Will the Internet be the next Yellow Pages?" in 

Best's Review -- Property/Casualty Edition 96 (6) October 1995, p. 90.

.Ashley, a business technology consultant and a columnist for 

Best's Review, offers an introduction to and overview of the Internet 

for insurance professionals.  "Today the Internet can provide many valid 

solutions for specific niche organizations within the insurance 

community, such as specialty lines or excess and surplus brokers," he 

writes, "but it may be some time before rural and small-town America 

shops for insurance this way."



Deering, Ann.  "Insurance information on the Internet," in Risk 

Management 42 (10) October 1995, p. 9.

.In this article, the first of a new monthly column on technology 

and the insurance industry, Deering provides basic information about the 

Internet and a sampling of insurance-related resources online.  Among 

the sites she mentions are: FIRENET, a source of fire information; the 

National Hurricane Center; the Federal Emergency Management 

Administration; Insurance Canada; the Insurance Resource Center; IVANS 

[Insurance Value Added Network Services];  Skandia; the National 

Association of Insurance Commissioners; and the College of Insurance.

.URL: http://online.anu.edu.au/Forestry/Fire/firenet.html - 

(FIRENET)

.URL: http://nhc-hp3.nhc.noaa.gov/nchome.html - (NATIONAL HURRICANE 

CENTER)

.URL: http://www.fema.gov - (FEDERAL EMERGENCY MANAGEMENT 

ADMINISTRATION)

.URL: http://www.insurance-canada.ca/insurcan/index.htm - 

(INSURANCE CANADA)

.URL: http://web.sunbelt.net/~thigham/insure.html - (INSURANCE 

RESOURCE CENTER)

.URL: http://argusinc.com/kelly/ivanhome.html - (IVANS)

.URL: http://www.skandia.se/units/afs/us - (SKANDIA)

.URL: http://www.naic.org - (NATIONAL ASSOCIATION OF INSURANCE 

COMMISSIONERS)



INVESTMENT



Lux, Hal.  "Prudential Securities plans broad Internet services," in 

Investment Dealers' Digest 61 (43) October 23, 1995, p. 7.

.Prudential Securities has opened an information site on the World 

Wide Web, reports Lux, with a more extensive "client Web" offering 

account access and other services in the works for January.  The 

broader, password-protected client services will include daily account 

information, bond ratings, comments and recommendations on stocks in 

customer portfolios and a direct e-mail link to Prudential brokers, 

according to the article.  The initial home page, opened in October, 

includes basic information about the company, a glossary of investment 

terms and daily market commentary from Prudential commentator Larry 

Wachtel.  Other large brokerage firms, including Merrill Lynch and Smith 

Barney, are also increasingly active on the Net, writes Lux.

.URL: http://www.pruser.com - (PRUDENTIAL SECURITIES)

.URL: http://www.ml.com - (MERRILL LYNCH)

.URL: http://nestegg.iddis.com/smithbarney - (SMITH BARNEY)



Smith, Geoffrey.  "Raider on the Net," in Business Week 3447 October 23, 

1995, p. 35.

.Corporate raider Paul Kazarian is looking to turn the World Wide 

Web into a takeover tool that reaches into the boardrooms of takeover 

targets, according to this article in Business Week.   Kazarian, the 

former CEO of Sunbeam-Oster, has already used the Web to gather 

information about possible targets, including the e-mail addresses of 

company directors and employees.  Now, reports Smith, he's getting ready 

to try and sway the opinions of shareholders, board members and 

employees through online communication and is even offering others the 

chance to send public or private messages to corporate directors through 

his Web site.  Kazarian's plans may, however, run afoul of SEC 

communication and insider trading rules, according to the article.  

Smith also notes the efforts of Lens, Inc., a Washington-based 

shareholders' rights group that is looking to distribute research on 

corporate governance and, eventually, to wage proxy fights via its Web 

site.

.URL: http://www.japonica.com - (PAUL KAZARIAN)

.URL: http://www.lens-inc.com - (LENS, INC.)



Lux, Hal.  "Salomon puts bond research on the Internet -- for a fee," in 

Investment Dealers' Digest 61 (42) October 16, 1995, p. 8.

.Lux describes how Salomon Brothers and other Wall Street 

investment banks are using the World Wide  Web to distribute investment 

research, recruiting information and other material to clients, students 

and the general public.  Salomon's new Web site provides access to the 

firm's weekly Bond Market Roundup for a $500 annual subscription fee.  

Recruiting information, aimed at college students and MBAs, is available 

for free.  Other investment banks, including Morgan Stanley, Merrill 

Lynch, JP Morgan, Brown Brothers Harriman and Goldman Sachs, provide 

similar types of information at their own Web sites, according to the 

article.

.URL: http://www.salomon.com - (SALOMON BROTHERS)

.URL: http://www.ms.com - (MORGAN STANLEY)

.URL: http://www.ml.com - (MERRILL LYNCH)

.URL: http://www.jpmorgan.com - (JP MORGAN)

.URL: http://www.bbh.com - (BROWN BROTHERS HARRIMAN)

.URL: http://www.goldman.com - (GOLDMAN SACHS)



Kapiloff, Howard.  "Mellon brokers to begin testing fund transactions on 

the Internet," in American Banker 160 (191) October 4, 1995, p. 13.

.Mellon Bank Corp. will break new ground on the Internet by 

allowing brokers at its Dreyfus Services subsidiary to process mutual 

fund transactions over the Net, according to American Banker.  The 

service will allow the brokers to purchase and redeem shares of Dreyfus 

portfolios and to monitor client account balances and retrieve daily 

fund share prices and yields via the Net, Kapiloff reports.  A Mellon 

official describes the project as part of an experiment to test the 

Internet's value as a distribution channel for a wide range of financial 

products and services.

.URL: http://www.mellon.com - (MELLON BANK)



PUBLISHING -- BOOKS



Martin, James A.  "Cruising the World Wide Web," in Publishers Weekly 

242 (44) October 30, 1995, p. 35.

.This lengthy "Category Closeup" looks at the growing use of the 

World Wide Web by publishers of travel guides -- a development that, 

writes Martin, "has begun to change the nature of travel guide 

publishing in dramatic ways."  The publisher of one book -- the 1,100-

page "Rough Guide USA" -- has even put the full text of the guide on its 

HotWired-based Web site, with other Rough Guides expected to be online 

by the end of the year.  Others, including the Let's Go and Lonely 

Planet series, are using their Web sites more strictly as promotional 

tools, with excerpts and other features designed to build awareness and 

brand loyalty, according to the article.  Other uses in the works or 

under consideration, notes Martin, include online updates to the print 

publications, links to travel-related information on the Web and 

connections or contact information for booksellers where consumers can 

purchase the travel guides.  He also describes three new guidebooks -- 

"Mayaquest" from Onion Books; "Road Trip USA" from Moon Publications; 

and the "Travelers' Tales" series from O'Reilly & Associates -- that are 

using the interactive nature of the Web in the creation of their 

content.  Sidebars cover travel guides on CD-ROM and commercial online 

services.

.URL: http://www.hotwired.com/rough - (ROUGH GUIDES)

.URL: http://www.letsgo.com - (LET'S GO)

.URL: http://www.lonelyplanet.com - (LONELY PLANET)

.URL: http://mayaquest.mecc.com - (MAYAQUEST)

.URL: http://www.moon.com - (MOON PUBLICATIONS)

.URL: http://www.ora.com/ttales - (TRAVELER'S TALES)



Reid, Calvin.  "Britannica Online debuts on Web," in Publishers Weekly 

242 (42) October 16, 1995, p. 15.

.Encyclopedia Britannica has launched an online version of its 

classic reference work, available via subscription on the World Wide 

Web, reports Reid.  Britannica Online is being made available for an 

annual fee of $150, plus a one-time $25 introductory fee.  The 

electronic version includes 1,200 articles not included in the print 

version, as well as 3,000 links to other Web sources, according to 

Britannica CEO Joseph Esposito.

.URL: http://www.eb.com - (BRITANNICA ONLINE)



Mutter, John.  "U.K. Internet shops show slow, steady growth," in 

Publishers Weekly 242 (41) October 9, 1995, p. 23.

.Mutter describes the varied experiences of two British booksellers 

-- Blackwell's and the Internet Book Shop -- offering catalogs and 

online sales via the World Wide Web.  Blackwell's, a 60-store chain of 

academic and professional bookstores, provides Net access to the 200,00 

titles in its flagship store in Oxford, according to the article.  Books 

can be ordered online through store accounts or credit card payment.  

The Internet Book Shop, a Net-only service, offers access to more than 

780,000 titles.  Orders are filled via traditional chain, independent 

and specialty bookstores, with the Internet Book Shop earning 5% of each 

sale.  

.URL: http://www.blackwell.co.uk/bookshops/intro.html - 

(BLACKWELL'S)

.URL: http://www.bookshop.co.uk - (INTERNET BOOK SHOP)



PUBLISHING -- MAGAZINES



Kelly, Keith J. "'U.S. News' opens on the Web," in Advertising Age 66 

(44) October 30, 1995, p. 16.

.U.S. News & World Report magazine has opened a Web site featuring 

hourly news updates from the Associated Press and live daily soundbites 

from the Mutual Radio Network, Kelly reports.  The site will also 

present a series of  constantly updated "statistical clocks" enumerating 

such things as the national debt, world population, the amount of 

violent crime in the U.S. and the destruction of the rain forests.  U.S. 

News, with this advertising supported site, joins fellow newsweekly Time 

on the World Wide Web.  Newsweek magazine expects to join them early in 

1996, according to the article.

.URL: http://www.usnews.com - (U.S. NEWS & WORLD REPORT)

.URL: http://pathfinder.com/@@EJHLSLHa8QAAQP9b/ 

time/timehomepage.html - (TIME)



Hodges, Jane.  "Pathfinder readies for year two," in Advertising Age 66 

(43) October 23, 1995, p. 24.

.Hodges offers a look back and ahead at Time, Inc.'s expansive and 

trailblazing Pathfinder Web site as it enters its second year of 

operation on the World Wide Web.   Pathfinder has grown dramatically 

since its debut in October 1994, she reports, while wrestling with 

content, design, advertising and a wide range of other issues.  Among 

the challenges facing Pathfinder in Year Two, according to the article, 

are establishing an overall brand identity for the site, finding ways to 

present its wide-ranging collection of content without alienating 

consumers and developing consistent revenue streams from advertising and 

some form of subscription or pay-as-you-go fees.

.URL: http://pathfinder.com - (PATHFINDER)



Beam, Chris.  "The character of our content," in Folio: The Magazine for 

Magazine Management 24 (16) October 1, 1995, p. 36.

.Magazine publishers are taking a variety of approaches to the 

challenges of publishing on the World Wide Web, and several of those 

approaches are outlined in this Folio magazine article.  HotWired, for 

instance, has its own substantial staff producing content distinct from 

what's available in its print sibling Wired.  Time, Inc.'s Pathfinder 

site, on the other hand, makes use of content from more than 40 

disparate Time Warner titles, all of it brought together by regular Time 

staffers.  Staking out a middle ground are Hearst New Media's HomeArts 

site and the Utne Reader's Utne Lens, both of which, according to the 

article, seek to build upon the established character of their print 

publications to the benefit of both print and online versions.  "To 

garner readers and advertisers, publishers have to offer something 

original.  But what constitutes originality is subjective....," writes 

Beam.  "Although the digital medium looks different from the print 

medium, basic principles still hold true: You need a clear editorial 

vision, a captive audience, a solid business plan and a talented staff."  

The article also looks at various revenue options publishers are 

exploring in their online ventures.

.URL: http://www.hotwired.com - (HOTWIRED)

.URL: http://pathfinder.com - (PATHFINDER)

.URL: http://www.utne.com - (THE UTNE LENS)

.URL: http://homearts.com - (HOMEARTS)



Manly, Lorne.  "CondeNet moves beyond magazines," in Folio: The Magazine 

for Magazine Management 24 (16) October 1, 1995, p. 26.

.Conde Nast Publications has introduced a new Web site, Epicurious, 

based upon subject interest instead of the publisher's current magazine 

titles, Manly reports. Epicurious contains content from two Conde Nast 

publications, "Gourmet" and "Bon Appetit," including restaurant reviews, 

wine and bar guides, food-related reviews, a dining etiquette section 

and a database of recipes.  An online ombudsman is also available to 

assist Web browsers with resolving complaints with restaurants.  

According to Rochelle Udell, president of the CondeNet division, 

Epicurious is positioned for consumers as part of a "Web-centric 

business."   Conde Nast also maintains a second site targeted at travel 

information and services.  Ads debuted on Epicurious on October 1st.  

Conde Nast charges from $24,000 to $30,000 for a three month 

sponsorship. (GJ)

.URL: http://www.epicurious.com  - (EPICURIOUS)

.URL: http://www.cntraveler.com  - (CONDE NAST TRAVELER)



PUBLISHING -- NEWSPAPERS



"TimesLink to move off Prodigy, onto the Web," in Editor & Publisher 138 

(43) October 28, 1995, p. 45.

.The Los Angeles Times is planing to move its TimesLink online 

interactive service from Prodigy to the World Wide Web early in 1996, 

according to this E&P brief.  Since its introduction in October, 1994, 

TimesLink has grown to 21,000 subscribers, according to the article.   

The Web site may be renamed, but will continue to provide the content of 

the daily newspaper, plus a historical article archive, lists of 

Southern California entertainment, sports and advertising.  Much of the 

content will be free, but a fee may be charged for special features.  

(GJ)



Webb, William.  "Interactive classified ad service launched," in Editor 

& Publisher 138 (43) October 28, 1995, p. 38.

.Six of the largest newspapers in the U.S. have launched a national 

interactive employment service, CareerPath, to provide the most 

comprehensive job listings on the World Wide Web, reports Webb.  The 

participating newspapers include the Boston Globe, the Chicago Tribune, 

the Los Angeles Times, the New York Times, the San Jose Mercury News and 

the Washington Post.  CareerPath contains over 20,000 jobs in a single 

database online compiled from the participating newspapers, according to 

the article.  Advertisers must first purchase print classified ads from 

participating newspapers before gaining access and space on CareerPath.  

Ultimately, advertisers will be able to place want ads exclusively on 

CareerPath.  While the basic services are free to Web surfers, Webb 

writes, CareerPath plans to charge extra for additional services, such 

as employment services for job seekers and advertisers, a resume 

database, searching capabilities, employer/employee job matching 

services, company profiles and position "alerts."  CareerPath is 

associated with NCN, the New Century Network. (GJ)

.URL: http://www.careerpath.com - (CAREERPATH)



Astor, David.  "Future of comics is discussed by panel," in Editor & 

Publisher 138 (40) October 7, 1995, p. 34.

.The Internet was a central focus of a panel discussion on the 

future of comics at Ohio State University's Festival of Cartoon Art, 

according to this report in Editor & Publisher.  One key question 

concerned the role of syndicates, the traditional distributors of 

comics, as more and more comics become available in cyberspace.  Panel 

members noted that syndicates will continue to perform such functions as 

publicity, billing and licensing for cartoonists and will serve as 

"gatekeepers," guiding readers through potentially hundreds of online 

comics to find the ones they want to read.  Other issues discussed by 

the panel, according to E&P, included the development of interactive 

elements in comic art and the Internet's role as an alternative outlet 

for non-traditional comic artists whose work is deemed, for whatever 

reasons, unsuitable for the comics pages of traditional newspapers.



RETAIL TRADE



Janssen, Peter.  "Internet: threat or opportunity?" in HFN: The Weekly 

Newspaper for the Home Furnishing Network 69 (40) October 2, 1995, p. 

84.

.Columnist Janssen describes the Internet as an information and 

advertising opportunity that both manufacturers and retailers cannot 

afford to overlook.  Business, he writes, "is constantly changing and 

evolving.  If our businesses are to survive and prosper, we, too, must 

look to the future and change and adapt with the times."  Manufacturers, 

he says, can use the Net for advertising, product demonstrations and 

training and support, while retailers can promote their stores, offer 

product information and shopping services and even allow shoppers to 

preview stock and prices before coming in to make a purchase.



SMALL BUSINESS & ENTREPRENEURSHIP



Mamis, Robert A.  "Cybersavvy," in Inc. 17 (15) (Inc. 500), p. 63.

.22% of the firms on the 1995 Inc. 500 list of fastest growing 

companies have home pages on the World Wide Web, according to this 

article in the special Inc. 500 issue.  They include both high tech 

companies and "everyday merchants," reports Mamis, who profiles the Web 

efforts of three of them: Sonnet Software; air mattress maker Select 

Comfort; and soccer equipment marketer Sports Endeavors.

.URL: http://www.sonnetusa.com - (SONNET SOFTWARE)

.URL: http://www.comfort.com/index.html - (SELECT COMFORT)



Tilsner, Julie.  "Using chi -- and the Net -- to rebuild," in Business 

Week 3444 October 2, 1995, p. 13E.

.Tilsner describes how the Internet helped a small California 

trouser retailer to rebuild its business after the 1989 San Francisco 

earthquake brought its seven-store operation to the ground.  ChiPants 

Concepts of Santa Cruz marketed a line of comfortable trousers so 

popular with Bay Area computer professionals (among others) that they 

become known as "hacker slacks," according to the article.  After going 

bankrupt in 1991 following the destruction of its flagship store, 

manufacturing facility and corporate headquarters, ChiPants returned in 

1994, reports Tilsner, using "electronic word of mouth" and a World Wide 

Web site to reach out to  its loyal -- and computer-literate -- niche 

customers.  The Web site doesn't take online orders yet, but does offer 

downloadable order forms.  What's more, says company founder Laurence 

Ostrow, it offers an effective and low-cost method of rapidly rebuilding 

his customer list.

.URL: www.aonet.com/chipants - (CHIPANTS CONCEPTS)



Hise, Phaedra.  "The well-merchandised Web site," in Inc. 17 (14) 

October 1995, p. 83.

.Hise profiles the Internet efforts of a small California specialty 

food shop that now takes in 20% of its total sales through its home page 

on the World Wide Web.  The shop -- Hot Hot Hot in Pasadena -- turned to 

the Web, using a Web service company owned by a customer, to expand its 

sales of specialty sauces and foods.  The site, which lists products 

alphabetically and by heat content, ingredient and country of origin, 

was developed at a cost of $20,000 plus ongoing fees amounting to 5% of 

online sales.  Co-owner Monica Bosserman Lopez credits the Web site with 

increasing in-store sales as well.  "So many people know about us," she 

says.  "People come into the store because of the site.  It's 

incredible."

.URL: http://www.hot.presence.com/g/p/H3/index.html - (HOT HOT HOT)



SPORTS



Berniker, Mark.  "NBA gets on Web with Starwave's ESPN SportsZone," in 

Broadcasting & Cable 125 (44) October 30, 1995, p. 69.

.The National Basketball Association has become the latest 

professional sports league on the World Wide Web, reports Berniker, with 

an ambitiously conceived site created in conjunction with Starwave and 

the ESPN SportsZone.  Plans include live broadcast of NBA games, 

together with images, text and other multimedia content, according to 

the article.  The site will also be linked to information from NBC, 

which televises NBA games.

.URL: http://www.nba.com - (NATIONAL BASKETBALL ASSOCIATION)



"Fox Sports offers football stats on Internet," in Broadcasting & Cable 

125 (43) October 23, 1995, p. 76.

.Building on its new status as the network of the National Football 

League, Fox Sports is providing extensive football information on the 

Fox World site on the World Wide Web, according to this brief article.  

The site offers updated scores, statistics and information on games in 

progress, as well as online fantasy leagues, chat rooms and e-mail 

access to the network's on-air personalities.

.URL: http://www.foxnetwork.com - (FOX)



TRAVEL



Del Rosso, Laura.  "Firm develops site on Internet linking users 

directly to Sabre," in Travel Weekly 54 (83) October 19, 1995, p. 1.

.Del Rosso describes Travel-R-Us, a new Web-based service that 

allows consumers to book airline flights online through the Sabre 

computerized reservation system, or CRS, without having to understand 

the complicated CRS system.  Tickets are issued through a local travel 

agency, although the San Jose-based company hopes to have its own 

ticket-issuing capability in place soon, according to the article.  

Travel-R-Us also plans to add hotel and car rental bookings online.

.URL: http://www.travel.rus.com - (TRAVEL-R-US)



Vis, David.  "NCL to add agents' page to Web site," in Travel Weekly 54 

(83) October 19, 1995, p. 31.

.Norwegian Cruise Line is adding a new focus to its World Wide Web 

site with features that will make it more attractive to travel agents, 

reports Vis.  The site will include a password-protected section, 

available only to agents, with information on commissions, seminars, 

computer reservation systems, NCL's Fax Back program and ship and 

itinerary updates, according to the article.  NCL will also provide 

visitors to its Web site with lists of nearby travel agents who can book 

passage for them on an NCL ship.  The main area of the Norwegian Cruise 

Line site provides promotional information, including ship and cabin 

photos, itineraries, theme and sports cruise details and promotional 

fares.

.URL: http://www.ncl.com/ncl - (NORWEGIAN CRUISE LINE)



Dorsey, Jennifer.  "Kenyon: trade crucial to supplier success on Net," 

in Travel Weekly 54 (80) October 9, 1995, p. 3.

.Travel agents, as well as industry suppliers and destinations, 

have a stake in the development of the World Wide Web as a tool for the 

travel industry, according to Stephanie Kenyon, vice president for 

industry affairs and technology at the American Society of Travel 

Agents.  In a speech at the first World Conference on Information 

Technology and Tourism,  reports Dorsey, Kenyon emphasized the need for 

"the expert, the travel agent, to wade through the complexities and 

offer advice."  The Web, she said, gives suppliers and destinations a 

new freedom and flexibility in distributing information at low cost, and 

agents, faced with a loss of revenue due to the capping of airline 

commissions "have a real bottom line need to get to" the information 

provided on the Web.



"ERS introduces site offering online booking," in Travel Weekly 54 (79) 

October 5, 1995, p. 28.

.Electronic Representation Services (ERS), a manager of reservation 

services for approximately 200 lodging properties, is now providing 

online booking for a small number of those properties through the World 

Wide Web, according to this TW brief.  The ERS Web site serves as an 

"electronic bridge" to the computerized reservation systems (CRS) used 

throughout the travel industry.  Each of the properties using the Web 

site has its own home page, created by ERS.  Holiday Inn became the 

first to offer online hotel room booking earlier this year, according to 

the article, and Thisco's TravelWeb service, which represents such 

chains as Hilton, Hyatt and Best Western, plans an online booking 

capability before the end of the year.

.URL: http://www.lynqs.com/ers - (ELECTRONIC REPRESENTATION 

SERVICES)

.URL: http://www.holiday-inn.com - (HOLIDAY INN)

.URL: http://www.travelweb.com - (TRAVELWEB)



"For promotion, lines find there's no place like a home page," in Travel 

Weekly 54 (79) October 5, 1995, p. C7.

.Cruise lines, following in the wake of airlines and hotels, are 

the latest segment of the travel industry to start taking advantage of 

the World Wide Web as a promotional tool, reports Travel Weekly.  Among 

the cruise-related sites listed are those of large lines like Carnival, 

Majesty and Windjammer Barefoot, smaller operations like Alaska Whale 

Cruises and Clipper Cruise Line, and cruise-oriented travel agencies 

such as Cruise Control and Cruises of Distinction.  General information 

about cruises is available online at the Cruise Ship Information Page.

.URL: http://mmink.com/mmink/carnival/carnival.html - (CARNIVAL 

CORP.)

.URL: http://mmink.com/mcl.html - (MAJESTY CRUISE LINE)

.URL: http://www.windjammer.com - (WINDJAMMER BAREFOOT CRUISES)

.URL: http://www.travelsource.com/cruises/alaskawhales.html - 

(ALASKA WHALE CRUISES)

.URL: http://ecotravel.com/clipper - (CLIPPER CRUISE LINE)

.URL: http://www.sccsi.com/star/cruises.html - (CRUISE CONTROL)

.URL: http://www.io.org/cruises - (CRUISES OF DISTINCTION)

.URL: http://www.crocker.com/cruisin/lines.html - (CRUISE SHIP 

INFORMATION PAGE)



Vis, David.  "Three chains set to promote on TravelWeb," in Travel 

Weekly 54 (79) October 5, 1995, p. 27.

.Vis reports on the growth of TravelWeb, the pioneering travel site 

on the World Wide Web, including the recent addition of hotel chains Red 

Roof Inns, LRI and the Grande Collection of Hotels.  TravelWeb, managed 

by the industry consortium Thisco, has expanded from its initial 

participants Hyatt and Hilton to include many of the larger chains, 

including Walt Disney World Resorts, Preferred Hotels, The Oberoi Group, 

Manadarin Oriental, Howard Johnson and Best Western.  The site's 

collection of links to other travel-related sites has also grown, 

according to the article, and now includes such things as travel 

agencies, publishers and individual destinations.

.URL: http://www.travelweb.com - (TRAVELWEB)



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.TRADEWINDS is a monthly review of articles about the Internet,       

drawn from several hundred trade periodicals available to the editor.        

It does *not* include (with some  exceptions) articles from the computer       

press; these are well-covered elsewhere.        

.As business use of the Internet has grown, so too has coverage of 

the Net in the  periodicals business people read most.  TRADEWINDS aims 

to document that coverage, filling a gap in the bibliography of Internet       

reporting and reflecting the growing awareness of the Internet in the       

business community.        

.The focus is on substantial articles and those that report new or       

unusual uses of the  Internet.  Other articles may also be included to       

convey a sense of the *variety* of trades and trade periodicals paying       

attention to the Net.        

.Wherever possible, URLs and other Internet addresses are provided       

for resources referred to in the articles.  (Many of the articles do       

not provide addresses.  I try to track down as many as possible on my       

own, but a few remain elusive).        

.For an e-mail subscription to TRADEWINDS, send a message to    

kliss@hbs.harvard.edu.   Back issues of TRADEWINDS can be found on       

the Harvard University gopher at:                

.gopher.harvard.edu:70/11/.vine/providers/baker_library/tradewinds.      

.Material in this newsletter may be redistributed as long as       

TRADEWINDS is noted as  the source.        


