旼컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴커 � HomeCraft's Small Business Journal 넴 � SPECIAL ISSUE 넴 � The 1992 Summer Shareware Seminar 넴 읕컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴켸� 賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽� 旼컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴커 � THE PUBLISHER SPEAKS 넴 � 넴 � Let us know if you want more 넴 � SSS transcripts by voting with 넴 � your registration $$$. 넴 읕컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴컴켸� 賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽賽� This issue of the HSBJ is great! It leaves me hungry for more. The information provided at the Summer Shareware Seminar is phenomenal -- and it's valuable information for just about any type of business. This issue the HSBJ includes six complete transcripts of SSS sessions. No other publication has printed more than a short summary of what went on at the SSS. This incredibly valuable information would be essentially lost - no longer available - if we had not picked up the torch and moved forward to light the path through the complexities of the shareware industry. Okay. So I'm not very good with metaphors. I suppose all I really need to say is that these transcripts make for some great reading. They are filled with valuable information for anyone working in the shareware industry. And they provide a great inside view of the shareware industry for those of us who are just users of shareware. Go ahead. Take a peek at them. It's incredibly interesting to see how shareware authors and vendors work - and what it takes to get a shareware disk to you. It's not as simple as it might seem. Before I move on to another subject, I'd like to thank Bob Ostrander, Ziff-Davis and Public Brand Software for putting on the Summer Shareware Seminar for the second year in a row. By sponsoring this seminar they are doing a tremendous service to the shareware industry. And by not copyrighting the SSS sessions, leaving them available for anyone to transcribe and print, they have done a tremendous service for you. Without that generosity, you would not be reading these transcripts in this issue of the HSBJ. By the way, the HomeCraft Small Business Journal has copyrighted the SSS session transcripts published here. I mention that because I've already heard about someone who is copying and selling the transcripts we published in the previous issue of the HSBJ. That does not mean we now own what was said at the SSS. Our copyright means that we own the transcripts published here. Anyone else can get a copy of the SSS tapes, make their own transcripts and publish them. But let me tell you, all of this typing sure has put a lot of wear and tear on my two typing fingers. This is a two finger typer who needs to take a weekend off - whew! I'd also like to thank Tim Campbell who has become our first editor. The improvement in punctuation, spelling and clarity is a result of Tim's efforts. Thank you Tim! As you read these transcripts, please be aware that they are not word-for-word transcripts. When people talk they have a lot of false starts; ums and ahs; and a lot of changes in direction. When we hear them speaking it sounds perfectly natural and makes sense. If we read what they said, word for word, it can sometimes be very difficult to follow the speaker's train of thought. For that reason these transcripts have been edited so that they present a single, coherent train of thought without false starts, pauses, etc. FUTURE ISSUES OF THE HSBJ Starting in future issues of the HSBJ, we will include more general business advice and less shareware industry specific information. Each issue of the HSBJ will continue to have an article or two written just for people in the shareware industry, but we will be broadening our coverage to include all aspects of running a small business. So where does that leave our coverage of the shareware industry in these times of great changes and new approaches to making money with shareware? In our special issues! At least twice a year we will have a special issue devoted exclusively to shareware. If Ziff-Davis continues to permit us to bring you the SSS sessions -- and we see interest on your part in the form of registration payments for special issues containing SSS transcripts -- we will continue to bring you special issues with complete SSS transcripts. Please notice that I said that we need to see you express your interest in this type of publication by sending in the registration payment. Let me give you an example of how this works: Royaltyware is a term that refers to shareware programs that have been converted to retail versions (no mention of shareware anywhere in the program or documentation), which are sold on racks in retail stores for about $6.00 or $7.00. The authors receive a royalty on each copy sold. I bring up royaltyware because something interesting has been happening. Some programs that were not generating very many registrations as shareware are bringing fairly high levels of royalty payments to authors. As a result, those authors have created new, even better quality programs that can be sold as royaltyware. Where previously those authors had little motivation to write newer and better programs, they have now become very prolific. Why? Because they are seeing a financial return for the time they invest in creating software. That's how business works. It's simple Economics 101. If there is a financial incentive, then the consumer (that's you) get more and better quality products. And that's how we work in publishing this diskzine. If we get enough registrations to pay our bills and make a profit, then we will continue to create special issues such as this. If we don't receive many registrations, then we try something else because that means few people are reading this diskzine. It's simple: you get to decide whether this is the type of information you want to have available by voting with your wallet. By the way, when I say we'll try something else, we already have a something else in the works. We will shortly be releasing the first issue of our second publication, HOMECRAFT'S PERSONAL JOURNAL. Watch for it in your favorite shareware catalog or on your favorite BBS. The HPJ will have articles about romance, soulmates, the fraud BBS, Tarot Cards, editorials by Stanley Schmidt (that's right, the famous science fiction author and editor of Analog Magazine); and possibly an interview with a stripper (my wife hasn't let me do that one yet). It's going to be extremely interesting! Oh -- one other thing. We do not plan on replacing the HSBJ with the HomeCraft Personal Journal. We are planning are having two highly successful, quality diskzines -- and then follow up with a third, late in 1993 -- oops, that's confidential! We're not quite ready to let the word out on the third diskzine we're working on. The HSBJ continues to grow and we need writers. We've come up with an innovative approach to paying people who write for our magazines. An approach that allows you to share in the success and with no limits on how much you can make. The HSBJ provides writers with a percentage of the registration fees we receive. Once again: there's with no limit on what you can be paid. If you are interested write to me and ask for information about writing for either the HSBJ or the HomeCraft Personal Journal. Thank you for your support of the HSBJ! I hope you enjoy this issue! Steve Hudgik HSBJ Publisher HomeCraft Software P.O. Box 974 Tualatin, OR 97062 CIS: 71450,254 GEnie: S.HUDGIK